Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. __________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.
a. Technologically continuous innovations
b. Dynamically continuous innovations
c. Differentiated continuous innovations
d. Subordinate influenced continuous innovations
Q. Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
a. Continuous Advantage
b. Pro-Bias Advantage
c. Competitive Advantage
d. Relative Advantage
Q. Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.
a. Relative Advantage
b. Pioneering Advantage
c. Comparative Advantage
d. Success Advantage
Q. The __________________ of an innovation refers to the extent to which the innovation is consistent with present needs, motives, values, beliefs, and behaviors.
a. Complexity
b. Adoption Process
c. Consumption Paradigms
d. Compatibility
Q. _______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.
a. Trialability
b. Observability
c. Complexity
d. Plausibility
Q. The ________________ refers to the spread of an innovation from its creative sourceacross space and time.
a. Flow Process
b. Diffusion Process
c. Distribution Process
d. Channeling Process
Q. By ___________________, we mean a preference for existing, familiar products, and behaviors over novel ones.
a. Continuous Innovations
b. Discontinuance
c. Innovation Resistance
d. Discontinuous Innovations
Q. The notion of _________________________ reflects the human desire for balance,order, and consistency between beliefs and behaviors.
a. Social Equilibrium
b. Pro-Innovation Bias
c. Neighborhood Effect
d. Psychological Equilibrium
Q. By ______________________ we mean we mean that the consumer stops purchasing or using the product.
a. Bandwagon Effects
b. Consumption Paradigms
c. Multi-Step Media Flow
d. Discontinuance
Q. In 'stages of adoption process', stage in which customer considers whether to tryproduct or not to is classified as
a. Awareness Stage
b. Interest Stage
c. Evaluation And Trial Stage
d. Adoption
Q. stages in adoption process' involves
a. Awareness
b. Interest
c. Evaluation And Trial
d. All Of Above
Q. According to brand personality traits, 'excitement' is concluded as brand being
a. Outdoorsy And Tough
b. Daring And Imaginative
c. Cheerful And Wholesome
d. Charming And Upper Class
Q. Highly involved consumer buying behavior while perceiving significant differencesbetween brands is called
a. Complex Buoying Behavior
b. Variety Seeking Buying Behavior
c. Dissonance Reducing Buying Behavior
d. Habitual Buying Behavior
Q. Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
a. Leading Marketing
b. Buzz Marketing
c. Online Marketing
d. None Of Above
Q. If customer 's expectations and products performance matches, customer is
a. Satisfied
b. Dissatisfied
c. Delighted
d. None Of Above