Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer

From 166 to 180 of 209

Q. Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G:

a. Decided to add Internet research to its traditional marketing test model.

b. Could not determine the target market segments for the Whitestrips.

c. Learned that the cost of online surveys were about the same as similarly sized telephone surveys, but online surveys expedited research considerably,

d. Reduced the time-to-market from concept to market launch by approximately two years.

  • a. Decided to add Internet research to its traditional marketing test model.

Q. All of the following are correct about market research methods EXCEPT:

a. It is important first to understand how groups of consumers are classified or segmented.

b. Markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups.

c. Direct mail marketing methods are usually cost-effective.

d. Market segmentation is done with the aid of tools such as data modeling and data warehousing.

  • d. Market segmentation is done with the aid of tools such as data modeling and data warehousing.

Q. Social class, lifestyle, personality, and activities are descriptors used in ___________market segmentation.

a. Geographic

b. Demographic

c. Psychographic

d. Cognitive, affective, behavioral

  • d. Cognitive, affective, behavioral

Q. According to Inmon, B2C clickstream data can reveal information each of the following EXCEPT:

a. What goods the customer wanted to but could not find.

b. What goods the customer examined but did not purchase.

c. Which ads and promotions were effective and which were not.

d. Whether there are too many products for the customer to wade through.

  • b. What goods the customer examined but did not purchase.

Q. Web analytics and mining tools and services:

a. Simply report which pages were clicked and how long a visitor stayed there.

b. Offer advanced functions that help marketers decide which products to promote, and merchandisers achieve a better understanding of the nature of demand.

c. Are used to redesign web sites quickly and on the fly.

d. Provide most companies with knowledge about how to use clickstream data effectively.

  • a. Simply report which pages were clicked and how long a visitor stayed there.

Q. Internal records are an important source of information. Which of the followingare not deemed as internal records?

a. Marketing and sales records.

b. Competitor information.

c. Accounting records.

d. Customer service records.

  • b. Competitor information.

Q. There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?

a. Secondary research.

b. Descriptive research.

c. Primary research.

d. Causal research.

  • b. Descriptive research.

Q. Which of the following is not a defined use of marketing research?

a. To identify and define marketing opportunities and problems.

b. To improve understanding of the marketing process.

c. To generate, refine and evaluate marketing actions.

d. To justify previous marketing decisions.

  • d. To justify previous marketing decisions.

Q. Which of the following is not a sales forecasting method?

a. Leading indicators.

b. Binomial regression.

c. Time lag analysis.

d. Time series analysis.

  • b. Binomial regression.

Q. What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.

a. Focus groups.

b. Qualitative research.

c. Secondary research.

d. Quantitative research.

  • b. Qualitative research.

Q. What type of research would be appropriate in the following situation? L'Oreal wants to determine whether a new line of deodorants for teenagers will be profitable

a. Quantitative research.

b. Mixed methodology.

c. Focus groups.

d. Primary research.

  • b. Mixed methodology.

Q. Why is market research an essential tool for the marketing manager?

a. Monitor changing needs and attitudes, etc.

b. Develop more appropriate marketing mixes.

c. Monitor progress and diagnose the root causes of marketing problems.

d. Define and locate market segments.

  • d. Define and locate market segments.
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