Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips, a teeth-brightening product. Based on this experience, P&G:
a. Decided to add Internet research to its traditional marketing test model.
b. Could not determine the target market segments for the Whitestrips.
c. Learned that the cost of online surveys were about the same as similarly sized telephone surveys, but online surveys expedited research considerably,
d. Reduced the time-to-market from concept to market launch by approximately two years.
Q. All of the following are correct about market research methods EXCEPT:
a. It is important first to understand how groups of consumers are classified or segmented.
b. Markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups.
c. Direct mail marketing methods are usually cost-effective.
d. Market segmentation is done with the aid of tools such as data modeling and data warehousing.
Q. Social class, lifestyle, personality, and activities are descriptors used in ___________market segmentation.
a. Geographic
b. Demographic
c. Psychographic
d. Cognitive, affective, behavioral
Q. According to Inmon, B2C clickstream data can reveal information each of the following EXCEPT:
a. What goods the customer wanted to but could not find.
b. What goods the customer examined but did not purchase.
c. Which ads and promotions were effective and which were not.
d. Whether there are too many products for the customer to wade through.
Q. Web analytics and mining tools and services:
a. Simply report which pages were clicked and how long a visitor stayed there.
b. Offer advanced functions that help marketers decide which products to promote, and merchandisers achieve a better understanding of the nature of demand.
c. Are used to redesign web sites quickly and on the fly.
d. Provide most companies with knowledge about how to use clickstream data effectively.
Q. Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
a. Active web bugs
b. Spyware
c. Collaborative filtering
d. Personalization
Q. Internal records are an important source of information. Which of the followingare not deemed as internal records?
a. Marketing and sales records.
b. Competitor information.
c. Accounting records.
d. Customer service records.
Q. Dunn and Bradstreet is the world's largest research organization that specializes in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry?
a. Nielsen.
b. Info Act Workstation.
c. Homescan.
d. Key Account Scantrack.
Q. There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?
a. Secondary research.
b. Descriptive research.
c. Primary research.
d. Causal research.
Q. Which of the following is not a defined use of marketing research?
a. To identify and define marketing opportunities and problems.
b. To improve understanding of the marketing process.
c. To generate, refine and evaluate marketing actions.
d. To justify previous marketing decisions.
Q. Which of the following is not a sales forecasting method?
a. Leading indicators.
b. Binomial regression.
c. Time lag analysis.
d. Time series analysis.
Q. What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.
a. Focus groups.
b. Qualitative research.
c. Secondary research.
d. Quantitative research.
Q. What type of research would be appropriate in the following situation? A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service.
a. Qualitative research.
b. Mixed methodology.
c. Quantitative research.
d. Focus groups.
Q. What type of research would be appropriate in the following situation? L'Oreal wants to determine whether a new line of deodorants for teenagers will be profitable
a. Quantitative research.
b. Mixed methodology.
c. Focus groups.
d. Primary research.
Q. Why is market research an essential tool for the marketing manager?
a. Monitor changing needs and attitudes, etc.
b. Develop more appropriate marketing mixes.
c. Monitor progress and diagnose the root causes of marketing problems.
d. Define and locate market segments.