Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. __________ are factors that have been shown to affect consumer behavior.
a. Brand name, quality, newness, and complexity
b. Advertising, marketing, product, and price
c. Outlets, strategies, concept, and brand name
d. Quality, advertising, product positioning, and strategy
Q. The reason that higher prices may not affect consumer buying is _______________.
a. Most consumers prefer brand names which have higher prices
b. 70% of the total population looks for quality services and is willing to pay higher prices
c. Consumers believe that higher prices indicate higher quality or prestige
d. Most consumers feel that the price is actually affordable
Q. Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
a. Its marketing mix
b. Task features
c. Current conditions
d. Physical features
Q. In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
a. demographics
b. psychographics
c. personal profiles
d. physiognomies
Q. When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
a. consumer activism
b. consumption play theory
c. dramatism
d. role theory
Q. The expanded view of the exchange which includes the issues that influence the consumerbefore, during, and after a purchase is called:
a. The marketing mix
b. The consumption process
c. The strategic focus
d. The extended exchange theory
Q. Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
a. coordinating the packages of family brands to communicate the same "look"
b. developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price
c. instituting practices which show companies' awareness of their responsibilities to the environment and society
d. building bonds between brands and customers that will last a lifetime
Q. Which of the following is NOT one of the criteria which have to be met if the segmentationprocess is to be valid:
a. the segment is large enough to be profitable
b. consumers within a segment have similar product needs and differ from consumers in other segments
c. the consumers in a segment have to be alike demographically
d. the important differences among segments can be identified
Q. Of the following pieces of legislation intended to protect the consumer, which was theearliest:
a. Textile Labelling Act
b. Food and Drug Act
c. Motor Vehicle Safety Act
d. Hazardous Products Act
Q. Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:
a. it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line
b. many consumer behaviour findings are being stolen by competitors, via computers
c. not all consumer behaviour or marketing activity is necessarily beneficial to society
d. understanding of consumption for its own sake should be the focus of research rather than because the knowledge can be applied by marketers
Q. The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:
a. human reason is supreme
b. there is a single objective truth that can be discovered by science
c. we should stress the functions of objects and celebrate technology
d. there are multiple and simultaneous events which shape a particular view of an occurrence and help us interpret the nature of reality
Q. Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:
a. positivists stress science and technology too much
b. we each construct our own meanings of the world we live in
c. symbolic, subjective experience is important
d. there are no right or wrong answers
Q. Which of the following is not included in the decision-making unit of a buyingorganization?
a. individuals who supply the product
b. individuals who make the buying decision
c. individuals who influence the buying decision
d. individuals who control buying information
Q. During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive?
a. General need recognition
b. Performance review
c. Proposal solicitation
d. Product specification