Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. In buyer decision process, stage in which purchase intention is transformed in to purchasedecision is called
a. Need Recognition
b. Information Search
c. Purchase Decision
d. Both B And C
Q. 'Maslow's hierarchy of needs' includes
a. Physiological Needs
b. Self Actualization Needs
c. Esteem Needs
d. All Of Above
Q. Tendency of difficult understanding related to use of market offering is called
a. Relative Advantage
b. Complexity
c. Communicability
d. Compatibility
Q. Adopter group who is suspicious of change is classified as
a. Late Majority
b. Early Majority
c. Laggard
d. Early Adopter
Q. Which of these is considered to be a better indicator of likely buyer behaviour?
a. Personality
b. Attitude
c. Intention To Act
d. none of the above
Q. Which of these is not a method of changing attitudes?
a. Change The Priority Of Attributes
b. Change The Media
c. Introduce A New Attribute
d. Change Brand Associations
Q. How many stages are there in the general purchase decision process?
a. Seven
b. Three
c. Nine
d. Five
Q. In a marketing context, the term ‘evoked set’ means:
a. A Small Group Of Preferred Brands
b. Memories Of Past Purchases
c. Special Purchases
d. All Purchase Decisions
Q. Hedonic consumption is about:
a. Hair Care Products
b. Emotional Impact Of Purchases
c. Fantastic Images
d. Hysterical Imagery
Q. Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share:
a. Lifestyles
b. Fantasies
c. Experiences
d. Emotions
Q. Behavioural economics is a rejection of which classical theory?
a. Economics
b. Psychology
c. Consumption
d. Sociology
Q. In order to change existing behaviours, people need to be presented with a choice that makes decision making feel:
a. Effortless
b. Spontaneous
c. Involving
d. Considered
Q. The ultimate goal of marketing is to:
a. Facilitate Consumer Experimentation
b. Satisfy Consumer Needs For Information
c. Raise Consumer Awareness
d. Ensure Long-Run Consumer Behaviour
Q. Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:
a. Image
b. Quality
c. Price
d. Information