Q. In a marketing context, the term ‘evoked set’ means: (Solved)
1. A Small Group Of Preferred Brands
2. Memories Of Past Purchases
3. Special Purchases
4. All Purchase Decisions
- a. A Small Group Of Preferred Brands
1. A Small Group Of Preferred Brands
2. Memories Of Past Purchases
3. Special Purchases
4. All Purchase Decisions