Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. Which of the following is NOT a market research tool?
a. Interviews
b. Questionnaires
c. Introspective reflection
d. None of the above
Q. What does OSL stand for?
a. Over Stimulation Line
b. Optimum Stimulation Level
c. Outside Sensory Level
d. None of the above
Q. Disappointment following a purchase is called:
a. Post-purchase annoyance
b. Post-purchase dissonance
c. Post-purchase consonance
d. None of the above
Q. Which of the following in NOT a category of pre-purchase expectation?
a. Equitable performance
b. Expected performance
c. Expected performance
d. None of the above
Q. Neutral sources who give opinion about the product are
a. Paid by the manufacturer
b. Not paid by the manufacturer
c. Hired by the manufacturer
d. None of the above
Q. The individual responsible for the flow of information is called:
a. The gatekeeper
b. The initiator
c. The decider
d. None of the above
Q. What does OEM stand for?
a. Organisation for Energy Markets
b. Overseas Equipment Markets
c. Original Equipment Manufacturer
d. None of the above
Q. The last stage of consumer decision making process is
a. Problem recognition
b. Post purchase evaluation
c. Evaluation of alternatives
d. None of the above
Q. Which one is not a base for market segmentation?
a. Demographic
b. Geographic
c. Mass marketing
d. None of the above
Q. A consumer can collect information from
a. Internal source
b. External source
c. All of these
d. None of the above
Q. __________ refers to the information a consumer has stored in their memory about a product or service.
a. Cognitive dissonance
b. Product knowledge
c. Product research
d. Marketing research
Q. Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?
a. Its marketing mix
b. Task features
c. Current conditions
d. Physical features
Q. The price of products and services often influence whether _______________, and, if so,which competitive offering is selected.
a. Consumers will purchase them at all
b. Consumers see a need to buy
c. Consumers will decide to buy immediately
d. People would recommend the product
Q. ________ can influence the consumers’ thoughts about products.
a. Marketing and popularity
b. Advertising, sales promotions, salespeople, and publicity
c. Sales promotion, popularity, and marketing
d. Billboards
Q. It important for marketers to devise communications that offer _______________, and areplaced in media that consumers in the target market are likely to use.
a. Consistent messages about their products
b. Better pricing
c. Product information to the customers
d. A new marketing strategy