Q. The reason that higher prices may not affect consumer buying is _______________. (Solved)

1. Most consumers prefer brand names which have higher prices

2. 70% of the total population looks for quality services and is willing to pay higher prices

3. Consumers believe that higher prices indicate higher quality or prestige

4. Most consumers feel that the price is actually affordable

  • c. Consumers believe that higher prices indicate higher quality or prestige
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