Q. Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means: (Solved)
1. coordinating the packages of family brands to communicate the same "look"
2. developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price
3. instituting practices which show companies' awareness of their responsibilities to the environment and society
4. building bonds between brands and customers that will last a lifetime
- d. building bonds between brands and customers that will last a lifetime