Q. Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means: (Solved)

1. coordinating the packages of family brands to communicate the same "look"

2. developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price

3. instituting practices which show companies' awareness of their responsibilities to the environment and society

4. building bonds between brands and customers that will last a lifetime

  • d. building bonds between brands and customers that will last a lifetime
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