Q. Which of the following is NOT one of the criteria which have to be met if the segmentationprocess is to be valid: (Solved)
1. the segment is large enough to be profitable
2. consumers within a segment have similar product needs and differ from consumers in other segments
3. the consumers in a segment have to be alike demographically
4. the important differences among segments can be identified
- c. the consumers in a segment have to be alike demographically