Q. Which of the following is NOT one of the criteria which have to be met if the segmentationprocess is to be valid: (Solved)

1. the segment is large enough to be profitable

2. consumers within a segment have similar product needs and differ from consumers in other segments

3. the consumers in a segment have to be alike demographically

4. the important differences among segments can be identified

  • c. the consumers in a segment have to be alike demographically
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