Q. According to Inmon, B2C clickstream data can reveal information each of the following EXCEPT: (Solved)
1. What goods the customer wanted to but could not find.
2. What goods the customer examined but did not purchase.
3. Which ads and promotions were effective and which were not.
4. Whether there are too many products for the customer to wade through.
- b. What goods the customer examined but did not purchase.