Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. When a stimulus that is close to the conditioned stimulus evokes the conditioned response,this is called:
a. Generalization
b. Extinction
c. Discrimination
d. None of the above
Q. An external trigger that encourages learning is called:
a. A response
b. A cue
c. Reinforcement
d. None of the above
Q. The emotional component of attitude is called:
a. Cognition
b. Conation
c. Affect
d. None of the above
Q. The effect whereby someone holding two conflicting attitudes at once feels discomfort iscalled:
a. Attitude disconfirmation
b. Affective re-adjustment
c. Cognitive dissonance
d. None of the above
Q. Intelligent interruption in communication is called:
a. Noise
b. Interference
c. Encoding
d. None of the above
Q. What does VALS stand for?
a. Value Added Living Systems
b. Values and Life Styles
c. Variable Living Styles
d. None of the above
Q. Which of the following statements is true about the goal theory of motivation?
a. People with easier goals will perform better than people with difficult goals.
b. A person's level of commitment to a goal will not regulate the level of effort expended.
c. Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance.
d. People with difficult goals will perform better than people with easier goals.
Q. People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.
a. Selective retention
b. Selective distortion
c. Selective attitude
d. Selective attention
Q. A person's _______________ comprises internal factors, such as ability, intelligence andpersonality, and will determine how an individual responds to certain stimuli.
a. Sensory limit
b. Cognitive set
c. Perceptual set
d. Psychological threshold
Q. Which of the following will influence an individual's perceptions?
a. Previous experiences.
b. Individual needs.
c. Sensory limitations.
d. All of the above.
Q. Which two of the following are terms used by Cook to describe the two kinds ofinformation used in a social encounter?
a. Secondary information.
b. Impressionistic information.
c. Static information.
d. Primary information.
Q. Which of the following are employees with an internal locus of control orientation more likely to display than employees with an external control orientation?
a. An increased probability of gaining managerial positions.
b. Greater satisfaction with their jobs.
c. Greater satisfaction with participatory management.
d. All of the above.
Q. Which factors are used to interpret a person's task performance?
a. Internal attributive control.
b. Unstable factors.
c. Stable factors.
d. Internal attributions.
Q. Which of the following is true?
a. Self-concept is instinctive
b. Self-concept is learned
c. Self-concept is imposed on us by our parents.
d. None of the above
Q. Ourselves as others see us is called:
a. The real self
b. The ideal self
c. The looking-glass self
d. None of the above