Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer

From 76 to 90 of 209

Q. The subjective self, as we see ourselves, is called:

a. The real self

b. The ideal self

c. The looking-glass self

d. None of the above

  • b. The ideal self

Q. The way we think other people see us is called:

a. The real self.

b. The looking-glass self

c. The ideal self

d. None of the above

  • c. The ideal self

Q. The process of monitoring our behavior to conform with feedback from others is called:

a. Self-expression

b. Self-monitoring

c. Self-behaving

d. None of the above

  • d. None of the above

Q. Which of the following is true?

a. Low self-monitors worry about what other people think of them

b. High self-monitors believe themselves to be apart from the rest of humanity.

c. Low self-monitors behave according to some inner drive.

d. None of the above

  • a. Low self-monitors worry about what other people think of them

Q. Ducking when a stone is thrown at you is an example of:

a. Species response tendencies

b. Maturation

c. Learning

d. None of the above

  • c. Learning

Q. The tendency for elderly people to move more slowly is an example of:

a. Species response tendencies

b. Maturation

c. Learning

d. None of the above

  • d. None of the above

Q. In Pavlov’s experiments, the meat powder acted as:

a. An unconditioned response

b. An unconditioned stimulus

c. A conditioned stimulus

d. None of the above

  • b. An unconditioned stimulus

Q. In Pavlov’s experiment, the bell acted as:

a. An unconditioned response

b. An unconditioned stimulus

c. A conditioned stimulus

d. None of the above

  • a. An unconditioned response

Q. If the conditioned stimulus comes before the unconditioned stimulus, this is called:

a. Forward conditioning

b. Backward conditioning

c. Simultaneous conditioning

d. None of the above

  • b. Backward conditioning

Q. If the unconditioned stimulus comes before the conditioned stimulus, this is called:

a. Forward conditioning

b. Backward conditioning

c. Simultaneous conditioning

d. None of the above

  • c. Simultaneous conditioning

Q. Which works best in advertising?

a. Forward conditioning

b. Backward conditioning

c. Simultaneous conditioning

d. None of the above

  • b. Backward conditioning

Q. What is the correct term for a situation where a stimulus no longer evokes the conditionedresponse?

a. Generalisation.

b. Discrimination

c. Extinction

d. None of the above

  • c. Extinction

Q. When a stimulus that is close to the conditioned stimulus evokes the conditioned response,this is called:

a. Generalisation.

b. Discrimination

c. Extinction

d. None of the above

  • c. Extinction

Q. All of the following factors would be listed as social factors that influence consumerbehaviour EXCEPT:

a. Roles and status

b. Family.

c. Occupation.

d. Reference groups.

  • c. Occupation.

Q. Which of the following would correctly be labelled as a cultural factor that would influenceconsumer behaviour?

a. Social class.

b. Reference groups.

c. Lifestyle.

d. Family.

  • a. Social class.
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