Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. The subjective self, as we see ourselves, is called:
a. The real self
b. The ideal self
c. The looking-glass self
d. None of the above
Q. The way we think other people see us is called:
a. The real self.
b. The looking-glass self
c. The ideal self
d. None of the above
Q. The process of monitoring our behavior to conform with feedback from others is called:
a. Self-expression
b. Self-monitoring
c. Self-behaving
d. None of the above
Q. Which of the following is true?
a. Low self-monitors worry about what other people think of them
b. High self-monitors believe themselves to be apart from the rest of humanity.
c. Low self-monitors behave according to some inner drive.
d. None of the above
Q. Ducking when a stone is thrown at you is an example of:
a. Species response tendencies
b. Maturation
c. Learning
d. None of the above
Q. The tendency for elderly people to move more slowly is an example of:
a. Species response tendencies
b. Maturation
c. Learning
d. None of the above
Q. In Pavlov’s experiments, the meat powder acted as:
a. An unconditioned response
b. An unconditioned stimulus
c. A conditioned stimulus
d. None of the above
Q. In Pavlov’s experiment, the bell acted as:
a. An unconditioned response
b. An unconditioned stimulus
c. A conditioned stimulus
d. None of the above
Q. If the conditioned stimulus comes before the unconditioned stimulus, this is called:
a. Forward conditioning
b. Backward conditioning
c. Simultaneous conditioning
d. None of the above
Q. If the unconditioned stimulus comes before the conditioned stimulus, this is called:
a. Forward conditioning
b. Backward conditioning
c. Simultaneous conditioning
d. None of the above
Q. Which works best in advertising?
a. Forward conditioning
b. Backward conditioning
c. Simultaneous conditioning
d. None of the above
Q. What is the correct term for a situation where a stimulus no longer evokes the conditionedresponse?
a. Generalisation.
b. Discrimination
c. Extinction
d. None of the above
Q. When a stimulus that is close to the conditioned stimulus evokes the conditioned response,this is called:
a. Generalisation.
b. Discrimination
c. Extinction
d. None of the above
Q. All of the following factors would be listed as social factors that influence consumerbehaviour EXCEPT:
a. Roles and status
b. Family.
c. Occupation.
d. Reference groups.
Q. Which of the following would correctly be labelled as a cultural factor that would influenceconsumer behaviour?
a. Social class.
b. Reference groups.
c. Lifestyle.
d. Family.