Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. Which of the following would be the BEST description of the major AIO dimensions thatdescribe a person's pattern of living?
a. Attitudes, Interests, and Opinions.
b. Activities, Interests, and Opinions.
c. Activities, Innovation, and Occasions.
d. Attitudes, Income, and Observations.
Q. "We are what we have" would be associated with which of the following concepts?
a. Attitudes.
b. Beliefs.
c. A person's self-concept.
d. Personality.
Q. Another term for a motive (especially after it has become activated or directed) is a:
a. Need.
b. Action.
c. Drive.
d. Cue.
Q. Basic needs such as hunger and thirst are called:
a. Safety needs.
b. Psychological needs.
c. Social needs.
d. Physiological needs.
Q. _____________ describes changes in an individual's behaviour arising from experience.
a. Learning.
b. A cue.
c. Motivation.
d. Stimulus object.
Q. Which step of the buyer decision process immediately precedes the purchase decision?
a. Need recognition.
b. Information search.
c. Post purchase behaviour.
d. Evaluation of alternatives.
Q. If a consumer has discomfort caused by post purchase conflict, the consumer isexperiencing:
a. Subliminal persuasion.
b. Cognitive dissonance.
c. Stimulus ambiguity.
d. Confirmation.
Q. The stage in the adoption process where the consumer considers whether trying the newproduct makes sense is called:
a. Adoption.
b. Evaluation.
c. Interest.
d. Trial.
Q. Ads affecting consumers subconscious minds are classified as
a. Online Advertising
b. Subliminal Advertising
c. Luminal Advertising
d. Both B And C
Q. Tendency to which experiences of potential customers fits with innovation is called
a. Relative Advantage
b. Divisibility
c. Communicability
d. Compatibility
Q. Highly involved consumer buying behavior and customers perceive fewer differences among brands is called
a. Complex Buying Behavior
b. Variety Seeking Buying Behavior
c. Dissonance Reducing Buying Behavior
d. Habitual Buying Behavior
Q. Cultural factors must include
a. Beliefs And Attitudes
b. Social Class
c. Occupation
d. Roles And Status
Q. What is the first stage in the purchase decision process?
a. Situation Analysis
b. Information Search
c. Price Comparison
d. Need Or Problem Recognition
Q. What is the final stage in the purchase decision process?
a. Purchase
b. Post-Purchase Evaluation
c. Word Of Mouth
d. Pre-Purchase Evaluation