Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. What is a consumer’s awareness set?
a. The Products That A Consumer Has Heard Of That May Solve Their Problem
b. The Adverts That A Consumer Likes
c. Everything A Consumer Knows About A Product
d. The Products That A Consumer Is Seriously Considering Buying
Q. What is at the highest level of Maslow’s hierarchy of needs?
a. Esteem Needs
b. Self-Actualisation Needs
c. Social Needs
d. Safety Needs
Q. What does the term ‘evoked set’ mean?
a. Products That Have Caused Complaints
b. A Customer’s Close Friends
c. A Consumer’s Shortlist Of Possible Purchases
d. Products That Stand Out
Q. James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?
a. Purchase Concern
b. Dithering
c. Post-Purchase Dissonance
d. Product Evaluation
Q. 14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?
a. Aspirant Group
b. Inclusive Group
c. Disassociative Group
d. Non-Membership Group
Q. The set of shared beliefs, behaviours and attitudes associated with a large group of peopleis called:
a. Religion
b. Culture
c. Social Framework
d. Ethics
Q. Which of the following is NOT one of Hofstede’s dimensions?
a. Masculinity-femininity
b. Individualism-collectivism
c. Wealth-poverty
d. Environment
Q. A culture in which the norms are embedded deeply in its members is called
a. A high-context culture
b. A repressive culture
c. A low-context culture
d. None of the above
Q. Which of the following is NOT a stage in acculturation?
a. Honeymoon
b. Rejection
c. Quittance
d. Confidence
Q. The groups we see occasionally, with whom we have a shared interest, are called:
a. Primary groups
b. Secondary groups
c. Familiarity groups
d. Tertiary groups
Q. The view that lower-class people imitate upper-class people is called:
a. Trickle-down theory
b. Imitation theory
c. Class differential theory
d. None
Q. Insistent demands for products is called:
a. Pester power
b. Irritation power
c. Child pressure
d. Peer pressure
Q. The person with the most power is called:
a. The most powerful person
b. The least dependent person
c. The most independent person
d. Interdependent
Q. Those who seek out new intellectual experiences are called:
a. Cognitive innovators
b. Sensory innovators
c. Attitudinal innovators
d. Intelligent