Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. How do consumers respond to various marketing efforts the company might use? Thestarting point is the _____ of a buyer’s behavior.
a. belief
b. subculture
c. postpurchase feeling
d. stimulus-response
Q. Four important subcultures mentioned by the author include all except _____.
a. Hispanics
b. African Americans
c. Mature consumers
d. Opinions leaders
Q. Each culture contains smaller _____, or groups of people with shared value systemsbased on common life experiences and situations.
a. Alternative evaluations
b. Cognitive dissonances
c. Subcultures
d. Motives
Q. _____ is(are) the most basic cause of a person’s wants and behavior.
a. Culture
b. Brand personality
c. Cognitive dissonance
d. New product
Q. Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
a. Spokespersons
b. Marketing figures
c. Role icons
d. Product determinants
Q. A young native Canadian moves from the Northwest Territories to attend university inToronto, Ontario. The disorientation he feels is called
a. Culture shock.
b. Counterculture.
c. Cultural lag.
d. Cultural relativism.
Q. The values, beliefs, behaviour, and material objects that constitute a people's way of life isdefined as
a. Norms.
b. Culture.
c. Mores.
d. Folkways
Q. What we call "civilization", based on permanent settlements and specialized occupations,emerged on the earth about _______________ years ago.
a. 12 million
b. 2 million
c. 40 thousand
d. 12 thousand
Q. What is the official language of 20 percent of the world's people?
a. English
b. Spanish
c. Chinese
d. French
Q. Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behavior of individual members.
a. Personalities
b. Values
c. Finances
d. Decision makers
Q. __________ is the single factor that best indicates social class.
a. Time
b. Money
c. Occupation
d. Fashion
Q. Which of the following statements about social classes in the United States is true?
a. The middle class is the largest class
b. Less than five percent of the population in the U.S. belong to the upper clas
c. The working class is defined as “family folk” who depend heavily on relatives for economic and emotional support
d. The middle class is the group most likely to demand instant gratification
Q. 14% of the population that is differentiated mainly by having high incomes is classified as ______________.
a. The working class
b. The middle class
c. Upper Americans
d. Lower middle class
Q. Upper Americans prioritize spending on _______________.
a. Technology related products, and gifts
b. Pubs and discos
c. Gambling events
d. Travel, club memberships, and prestigious schools for children.
Q. The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ________________.
a. Lower middle class
b. Upper American class
c. Working class
d. Middle class