Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. In terms of consumption decisions, middle class consumers prefer to _________.
a. Buy at a market that sells at a wholesale rates
b. Buy what is popular
c. Buy only the brands which sell at affordable prices
d. Analyze the market and select the best at the lowest prices
Q. What is the middle class concerned about?
a. European travel and club memberships for tennis, golf, and swimming
b. Prestigious schooling facility for their children
c. Fashion and buying what experts in the media recommend
d. Buying only “value for money” products
Q. Increased earnings in the middle class have led to spending on more “worthwhileexperiences” for children, such as ______________.
a. The latest television sets and other entertainment products
b. Ski trips, college education, and shopping for better brands of clothes at more expensive store
c. The best branded school gear, bags and shoes
d. Having great parties among high society circles
Q. The group of Americans referred to as “family folk” is also commonly referred to by marketers as the _____________.
a. Social class
b. Working class
c. Middle class
d. Upper American class
Q. According to research, there are four factors that influence consumer buyer behavior:
a. Psychological, Personal, Social, CRM Systems
b. Cultural, Organizational, Personal, Psychological
c. Cultural, Social, Personal, Psychological
d. None Of The Above
Q. The psychological factors influencing consumer behavior are;
a. Motivation, Perception, Learning, Beliefs And Attitudes
b. Culture, Subculture, Social Class
c. Reference Groups, Family, Roles And Status
d. All Of The Above
Q. Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?
a. Membership In A Group
b. A 20 Year Warrantee
c. Free Maintenance for Five Years
d. Invitations to Harley Jamborees, Harley 101 Safety Courses, And Camp Harley
Q. Which type of group's presumed perspectives or values are being used by an individual asthe basis for his or her current behavior?
a. Cohort Group
b. Generation Group
c. Community Group
d. Reference Group
Q. Which of the following is NOT a criterion used to classify groups?
a. Membership
b. Strength of Social Tie
c. Number of Members
d. Type of Contact
Q. Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.
a. Primary Group
b. Secondary Group
c. Consumer Group
d. Restrictive Group
Q. Groups with negative desirability are referred to as _____.
a. Primary Reference Groups
b. Secondary Reference Groups
c. Dissociative Reference Groups
d. Aspiration Reference Groups
Q. Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
a. Primary Reference Group
b. Secondary Reference Group
c. Dissociative Reference Group
d. Aspiration Reference Group
Q. Which group of teens sees themselves and others as cool and at the center of the action?
a. Influencers
b. Conformers
c. Market Leaders
d. Trend Setters
Q. Which of the following is a characteristic of a consumption subculture?
a. An Identifiable, Hierarchical Social Structure
b. A Set Of Shared Beliefs Or Values
c. Unique Jargon, Rituals, And Modes Of Symbolic Expression
d. A And B
Q. That minor stimuli which determines when and how customer will respond in certainway iscalled
a. Perception
b. Cues
c. Motives
d. Both A And C