Top 150+ Solved Cases in Marketing MCQ Questions Answer

From 121 to 135 of 170

Q. ____________ is a term used to define a medium geographical potential.

a. transmitter.

b. antenna.

c. mass audience.

d. coverage.

  • d. coverage.

Q. . _____________ is a kind of advertising run by a local advertiser inconjunction with a national advertiser.

a. local advertising

b. cooperative advertising

c. international advertising

d. national advertising

  • a. local advertising

Q. Advertising in a directory is ______________.

a. delivery advertising.

b. directory advertising.

c. direct advertising.

d. dynamic advertising.

  • b. directory advertising.

Q. Letters, folders, reprints, or other material sent through the mails directly toprospective purchases is____________.

a. instant mail advertising.

b. retrieve mail advertising.

c. spam.

d. direct mail advertising.

  • d. direct mail advertising.

Q. ______________ is one of the doyens of Indian advertising.

a. alque padamsee

b. piyush panday

c. r.k.swamy

d. subhash ghosal

  • c. r.k.swamy

Q. Brand positioning : Strategies for Competitive advantage is authored by______________.

a. michacl schudson

b. subroto sengupta

c. john sinclair

d. subhash ghosal

  • b. subroto sengupta

Q. Russel H colley pioneered the approach called DAGMAR which stands for

a. defining advertising goals for measured advertising results

b. defining advertising goals for measuring and achieving results

c. delivering advertising goals for measured advertising results

d. developing advertising goals for mixed advertising responses

  • a. defining advertising goals for measured advertising results

Q. _______________ is called the Mecca of rural advertising.

a. sri lanka

b. africa

c. pakistan

d. india

  • d. india

Q. Coca-Cola India has undertaken various, CSR activities in the field of______________.

a. sanitation

b. environment

c. water harvesting

d. healthy active living

  • c. water harvesting

Q. ________________ is an advertising agency established by a company to lookafter its advertising requirements.

a. house agency

b. full-service agency

c. ala carte agency

d. industrial agency

  • a. house agency

Q. Research plays a critical role in advertising ______________.

a. brand development

b. product-perception

c. uncertainty

d. decision making

  • d. decision making

Q. Segmentation helps Multi-brand advertisers to avoid _________________.

a. brand images

b. brand cannibalization

c. brand loyalty

d. brand power

  • b. brand cannibalization

Q. _________________ are always worried about safety and security, arecautions consumers.

a. strives

b. actualizes

c. strugglers

d. believers

  • c. strugglers

Q. Perceptual mapping is based on __________________.

a. consumer preference

b. brand preference

c. order of preference

d. situation analysis

  • d. situation analysis

Q. When creativity is referred in the context of advertising, it is_______________.

a. purposive

b. informative

c. frequent

d. rare

  • a. purposive
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