Top 150+ Solved Cases in Marketing MCQ Questions Answer

From 31 to 45 of 170

Q. _________firm valuates marketing communication idea and tests theireffectiveness.

a. pr.

b. research.

c. internet.

d. advertise.

  • b. research.

Q. B2B is _________.

a. business to business.

b. brand to business.

c. business to brand.

d. brand to bran

  • a. business to business.

Q. B2C is __________.

a. brand to consumers.

b. business to consumers.

c. brand to compete.

d. brand to customers.

  • b. business to consumers.

Q. GE is ___________.

a. geo effect.

b. general electric.

c. general effect.

d. geo energy.

  • b. general electric.

Q. _____________________is defined as a communication that aims at raisingmoney from primary or secondary markets.

a. advocacy advertising

b. generic advertising

c. financial advertising

d. surrogate advertising

  • c. financial advertising

Q. . ________ is a series of interaction between customers and a company over atime.

a. customer service.

b. client service.

c. customer relationship.

d. client relationship.

  • c. customer relationship.

Q. ________is the process of creating a brand image that engages the heart andminds of customers.

a. planning.

b. branding.

c. promoting.

d. selling.

  • b. branding.

Q. ____________are advantages that allow a product to satisfy customers needswants or desires.

a. benefits.

b. prices.

c. brands.

d. offers.

  • a. benefits.

Q. ___________ is a visualization technique that indicates how customersperceive competing brands.

a. repositioning.

b. perceptual mapping.

c. brand identification.

d. brand positioning.

  • b. perceptual mapping.

Q. The literal meaning of trademark is ___________.

a. matter of a trade.

b. mark of a trade.

c. master of trade.

d. minister of trade.

  • b. mark of a trade.

Q. ___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases.

a. brand community.

b. brand loyalty.

c. brand image.

d. brand identity.

  • b. brand loyalty.

Q. ___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems.

a. brand community.

b. community network.

c. social network.

d. brand network.

  • a. brand community.

Q. __________ is the application of an established brand name to new productofferings.

a. brand extension.

b. brand image.

c. brand identity.

d. brand community.

  • a. brand extension.
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