Top 150+ Solved Cases in Marketing MCQ Questions Answer
Q. _________firm valuates marketing communication idea and tests theireffectiveness.
a. pr.
b. research.
c. internet.
d. advertise.
Q. B2B is _________.
a. business to business.
b. brand to business.
c. business to brand.
d. brand to bran
Q. B2C is __________.
a. brand to consumers.
b. business to consumers.
c. brand to compete.
d. brand to customers.
Q. Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
a. billboards
b. siquis.
c. posters
d. pamphlets
Q. _____________________is defined as a communication that aims at raisingmoney from primary or secondary markets.
a. advocacy advertising
b. generic advertising
c. financial advertising
d. surrogate advertising
Q. . ________ is a series of interaction between customers and a company over atime.
a. customer service.
b. client service.
c. customer relationship.
d. client relationship.
Q. __________are distinctive graphic designs used to communicate a product,company, or organization identity.
a. captions.
b. copy.
c. logos.
d. design.
Q. ________is the process of creating a brand image that engages the heart andminds of customers.
a. planning.
b. branding.
c. promoting.
d. selling.
Q. ____________are advantages that allow a product to satisfy customers needswants or desires.
a. benefits.
b. prices.
c. brands.
d. offers.
Q. ___________ is a visualization technique that indicates how customersperceive competing brands.
a. repositioning.
b. perceptual mapping.
c. brand identification.
d. brand positioning.
Q. The literal meaning of trademark is ___________.
a. matter of a trade.
b. mark of a trade.
c. master of trade.
d. minister of trade.
Q. ___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases.
a. brand community.
b. brand loyalty.
c. brand image.
d. brand identity.
Q. ___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems.
a. brand community.
b. community network.
c. social network.
d. brand network.
Q. __________ is the application of an established brand name to new productofferings.
a. brand extension.
b. brand image.
c. brand identity.
d. brand community.