Top 150+ Solved Cases in Marketing MCQ Questions Answer

From 46 to 60 of 170

Q. Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________

a. clandestinely

b. directly

c. ethically

d. favorably

  • a. clandestinely

Q. ________is two way communication that sends and receives messages fromcustomers and other

a. hyper activity

b. interactivity

c. interoperability

d. dialogue

  • b. interactivity

Q. _______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme.

a. caption

b. body copy

c. display copy

d. slogan

  • d. slogan

Q. ___________ are verbal explanations of visuals.

a. captions

b. call-outs

c. tag-line

d. signature

  • a. captions

Q. ________ is also called as logo.

a. signature.

b. tagline.

c. captions.

d. design.

  • a. signature.

Q. __________ is short songs that deliver a brand story in an easy-to-sing format.

a. melody.

b. jingles.

c. rap.

d. jazz.

  • b. jingles.

Q. . _______ is a series of key visuals and accomplishing dialogue that explains aTV commercial.

a. video script.

b. audio script.

c. story board.

d. frames.

  • c. story board.

Q. ________ contains the published rates and ad space availability for aparticular media such as a web site.

a. rate card.

b. data card.

c. guarantee card.

d. privilege car

  • a. rate card.

Q. Dividing the market based on age, income, gender, educational qualification isknown as

a. branding

b. demography.

c. targetting

d. positioning

  • b. demography.

Q. Legend is another name for

a. caption.

b. slogan

c. title

d. logo.

  • a. caption.

Q. _______ is copy strip added over a poster advertisement.

a. snipe.

b. split.

c. by-line.

d. caption.

  • a. snipe.

Q. _________ is two or more oversize pages that fold out from the magazine.

a. gate-folds.

b. pop-ups.

c. pop-unders.

d. strips.

  • a. gate-folds.

Q. _______ is the esteem that a company or brand has in the eyes of itsstakeholders.

a. respect.

b. reputation.

c. award.

d. bran

  • b. reputation.
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