Top 150+ Solved Cases in Marketing MCQ Questions Answer
Q. Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________
a. clandestinely
b. directly
c. ethically
d. favorably
Q. ________is two way communication that sends and receives messages fromcustomers and other
a. hyper activity
b. interactivity
c. interoperability
d. dialogue
Q. _______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme.
a. caption
b. body copy
c. display copy
d. slogan
Q. _________ is copy in a type size larger than that of the body copy and meant toentice readers into reading the body copy.
a. body copy.
b. display copy.
c. caption.
d. headline.
Q. ___________ are verbal explanations of visuals.
a. captions
b. call-outs
c. tag-line
d. signature
Q. __________ is short songs that deliver a brand story in an easy-to-sing format.
a. melody.
b. jingles.
c. rap.
d. jazz.
Q. . _______ is a series of key visuals and accomplishing dialogue that explains aTV commercial.
a. video script.
b. audio script.
c. story board.
d. frames.
Q. ________ contains the published rates and ad space availability for aparticular media such as a web site.
a. rate card.
b. data card.
c. guarantee card.
d. privilege car
Q. Dividing the market based on age, income, gender, educational qualification isknown as
a. branding
b. demography.
c. targetting
d. positioning
Q. _______ is copy strip added over a poster advertisement.
a. snipe.
b. split.
c. by-line.
d. caption.
Q. _________ is two or more oversize pages that fold out from the magazine.
a. gate-folds.
b. pop-ups.
c. pop-unders.
d. strips.
Q. ________ is the ads that bound into the magazine that are printed on heavierpaper than the rest of the magazine.
a. gate-folds.
b. pop-ups.
c. tip-ins.
d. strips.
Q. _______ is the esteem that a company or brand has in the eyes of itsstakeholders.
a. respect.
b. reputation.
c. award.
d. bran