Top 150+ Solved Cases in Marketing MCQ Questions Answer

From 61 to 75 of 170

Q. Generic advertising, also known as _______________demand advertising.

a. secondary

b. primary

c. tertiary

d. exclusive

  • b. primary

Q. Any printed material sent through the mail directly to prospective customersis known as________.

a. direct mail advertising.

b. online advertising.

c. web advertising.

d. attachments.

  • a. direct mail advertising.

Q. The blank space between margins of facing pages of a publication is ______.

a. folds.

b. gutter.

c. splits.

d. inches.

  • b. gutter.

Q. Head & Shoulders is a power brand from _________.

a. p&g.

b. unilever.

c. johnson & johnson.

d. cavinkare.

  • a. p&g.

Q. What is AIDA?

a. advertisement, interest, demand, acquire.

b. action, interest, desire, attention.

c. attraction, interest, desire, attention.

d. attention, interest, desire, action.

  • d. attention, interest, desire, action.

Q. Which of the following is NOT a requirement for setting advertisingobjectives?

a. objectives must specify the amount of change.

b. objectives must be realistic.

c. objectives must be stated in terms of profits.

d. objectives must be clear and in writing.

  • c. objectives must be stated in terms of profits.

Q. ____________ is an array of reach according to the level of frequencydelivered to each group.

a. frequency period

b. frequency distribution

c. frequency channel

d. frequency time

  • b. frequency distribution

Q. ______________ is a regular program sponsored by only one advertiser.

a. program sponsorship.

b. franchise.

c. half program.

d. full program sponsorship.

  • d. full program sponsorship.

Q. ____________ is a period of time during which there is no advertising activity.

a. down link.

b. duplication.

c. hiatus.

d. imprint.

  • c. hiatus.

Q. ____________ is an extended degree of consumer awareness of anadvertisement within a specific media.

a. impact.

b. alternate.

c. choice.

d. impression.

  • a. impact.

Q. PACT principles of advertising was given by

a. david ogilvy

b. russel.h. colley

c. roosser reeves

d. j walter thompson

  • b. russel.h. colley

Q. The creative point in advertising where the search for a "big idea " takes paceis known as

a. ideation

b. conceptualisation.

c. visualisation

d. promotion

  • c. visualisation

Q. ____________ is a reduction from regular rates when advertising contracts touse quantities of advertising.

a. discount.

b. allowance.

c. valuation.

d. correction.

  • a. discount.
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