Top 150+ Solved Cases in Marketing MCQ Questions Answer

From 76 to 90 of 170

Q. Core brand values should be predictable via________.

a. consistent messages.

b. conservative messages.

c. contradictory messages.

d. conflicting messages.

  • a. consistent messages.

Q. Infomercials often look like other types of television shows, including________.

a. news shows.

b. live, audience-participation shows.

c. reality shows.

d. talk shows.

  • a. news shows.

Q. Create services are two pronged, and involve copywriting and ____________

a. account planning

b. branding

c. media planning

d. graphics

  • d. graphics

Q. Lintas and Mudra communications, started as ______________of HindustanUnilever Ltd., and Reliance, respectively.

a. full service

b. house agencies

c. a la carte agencies

d. medium agency

  • b. house agencies

Q. Which of the following are agency personnel who undertake investigate tosupport a campaign?

a. research manager.

b. account manager.

c. media director.

d. account planner.

  • c. media director.

Q. Television advertising that include a telephone numeral for ordering is anexample of__________.

a. direct-response advertising.

b. telemarketing.

c. straight mail.

d. teleconference.

  • a. direct-response advertising.

Q. Positioning is a concept given by

a. al ries and jack trout

b. rooser reeves

c. alex osborn

d. abraham maslow

  • a. al ries and jack trout

Q. Placement of advertisements inside or outside transportation vehicles isknown as

a. aerial advertising

b. transit advertising.

c. speciality advertising

d. place based advertising.

  • b. transit advertising.

Q. _______________ the number of people or households who are exposed to amedium.

a. audience

b. television

c. news

d. radio

  • a. audience

Q. The total net audience exposed to prepared periodical, outdoor, television orradio advertising is _____________.

a. space accumulation.

b. agency accumulation.

c. audience accumulation.

d. audience composition.

  • c. audience accumulation.

Q. The effectiveness of advertising is improved through ________________.

a. ad tracking.

b. marketing research.

c. advertising research.

d. copy testing.

  • c. advertising research.

Q. The practice of making spoofs or parodies of corporate and politicaladvertisement is known as _______________.

a. culture jamming.

b. ad busters.

c. political advertising.

d. subvert sing.

  • d. subvert sing.
Subscribe Now

Get All Updates & News