Top 150+ Solved Cases in Marketing MCQ Questions Answer
Q. _____________ is the measurements which are based on respondents whoeither say with assurance that they have looked into a given magazine.
a. exposure.
b. lights.
c. depth of field.
d. focus.
Q. Drawings of a series of sequential frames to indicate the conception of atelevision commercial is known as
a. sequences
b. story board
c. frames
d. copy
Q. Core brand values should be predictable via________.
a. consistent messages.
b. conservative messages.
c. contradictory messages.
d. conflicting messages.
Q. The first printed advertisements were single sheets, printed on one side, thatnowadays would be called_________.
a. barrages.
b. fliers.
c. flights.
d. brochures.
Q. Infomercials often look like other types of television shows, including________.
a. news shows.
b. live, audience-participation shows.
c. reality shows.
d. talk shows.
Q. Create services are two pronged, and involve copywriting and ____________
a. account planning
b. branding
c. media planning
d. graphics
Q. Lintas and Mudra communications, started as ______________of HindustanUnilever Ltd., and Reliance, respectively.
a. full service
b. house agencies
c. a la carte agencies
d. medium agency
Q. Which of the following are agency personnel who undertake investigate tosupport a campaign?
a. research manager.
b. account manager.
c. media director.
d. account planner.
Q. Television advertising that include a telephone numeral for ordering is anexample of__________.
a. direct-response advertising.
b. telemarketing.
c. straight mail.
d. teleconference.
Q. Positioning is a concept given by
a. al ries and jack trout
b. rooser reeves
c. alex osborn
d. abraham maslow
Q. Placement of advertisements inside or outside transportation vehicles isknown as
a. aerial advertising
b. transit advertising.
c. speciality advertising
d. place based advertising.
Q. _______________ the number of people or households who are exposed to amedium.
a. audience
b. television
c. news
d. radio
Q. The total net audience exposed to prepared periodical, outdoor, television orradio advertising is _____________.
a. space accumulation.
b. agency accumulation.
c. audience accumulation.
d. audience composition.
Q. The effectiveness of advertising is improved through ________________.
a. ad tracking.
b. marketing research.
c. advertising research.
d. copy testing.
Q. The practice of making spoofs or parodies of corporate and politicaladvertisement is known as _______________.
a. culture jamming.
b. ad busters.
c. political advertising.
d. subvert sing.