Top 150+ Solved Cases in Marketing MCQ Questions Answer
Q. Account planning is a much tasked about, much hyped function is alsoreferred to as the______________
a. boutique function
b. prime function
c. ghost function
d. non-prime function
Q. An agency can also handle overall advertising and ________ strategy and salespromotions for its customers.
a. brand management.
b. brand.
c. product placement.
d. advertising.
Q. Mixing continuity and flighting strategies in media scheduling is known as
a. pulsing
b. reach
c. pushing
d. flighting
Q. Typical ad agency clients contain businesses and ________, non-profitorganization and government agency.
a. corporate law.
b. company.
c. companies law.
d. corporation.
Q. ________ agencies specialize in endorsement of brands in the various socialmedia platforms like blogs, social network sites, Q&A sites, discussion forums,micro blogs etc.
a. social medi
b. user-generated contented.
c. friend feed.
d. social network service.
Q. Palmer opened the first American advertising agency, in ________ in 1850.
a. pennsylvania
b. philadelphia
c. allentown, pennsylvania
d. pittsburgh
Q. Some television stations chose to air infomercials as an alternative to theprevious perform of ________.
a. sign-off.
b. sign-on.
c. itv1.
d. itv.
Q. Sponsorship belongs as the promotional tool to
a. business marketing.
b. marketing.
c. marketing management.
d. advertising.
Q. An out of home medium that includes posters, on vehicles is known as
a. transit advertising
b. trade advertising
c. publicity
d. professional advertising
Q. An increased schedule of advertising above normal levels during peak sellingperiods is known as
a. pulse
b. pitch
c. blink
d. bleed
Q. The primary levels of human needs is given by
a. herzberg
b. freud
c. abraham maslow
d. richard petty
Q. ____________________ use many kinds of headlines and copy styles, usingvarious appeals keeping in view the product attributes and consumer profile.
a. illustrators
b. copy writers
c. artists
d. animators
Q. An series of messages that divide a single idea and theme which make up anintegrated marketing communication (IMC) is known as
a. advertising campaign
b. advertising research.
c. clutter
d. product placement.
Q. Brand names that other companies can buy the right to use is known as
a. brand image
b. licensed brands
c. brand identity.
d. brand positioning
Q. Majority of the ads appearing online are
a. banner advertisements.
b. pop- up advertising.
c. display advertising
d. corner ads