Top 150+ Solved Cases in Marketing MCQ Questions Answer
Q. Many advertising experts call the creative brief as the_____________________
a. road map
b. blue print
c. out line
d. key praise
Q. SWOT is an acronym for .
a. strengths, weaknesses, opinion and threats
b. strengths, weaknesses, opportunities and threats.
c. strengths, weaknesses, opportunities and thrust. .
d. strengths, weaknesses, opportunities and trust
Q. A printed information form listing a publications advertising rates is knownas
a. info card
b. rate card
c. ad card
d. premium card
Q. Advertising used to communicate an organisations views on issues that affectsociety or business is known as
a. advocacy advertising
b. institutional advertising
c. purposeful advertising
d. emotional advertising
Q. To identify the background, learning characteristics, and prerequisite skillsof the audience we need to carry out _______________________.
a. task analysis.
b. media analysis.
c. situational analysis.
d. audience analysis.
Q. The specific approach advertisers use to communicate about the products tosatisfy customer needs is
a. discounts.
b. appeal
c. segmentation
d. situation analysis.
Q. The intrinsic value or worth of a brand is known as
a. brand image
b. brand personality.
c. brand equity
d. brand positioning
Q. Which of the following is not considered part of the carefully blended mix ofpromotion tools?
a. direct marketing.
b. advertising.
c. sales promotion.
d. relationship marketing.
Q. The total number of different people or households exposed to an advertisingschedule during a given time is known as
a. push
b. outcome
c. reach
d. feedback
Q. _________ is an identifying announcement of sponsorship at the beginning,end, or breaks of radio and television sponsored programs.
a. digital flex.
b. mobile billboard.
c. online advertising.
d. billboar
Q. Total coverage by television and radio of a given geographic area is_________.
a. blank coverage.
b. blanket coverage.
c. zero coverage.
d. national coverage.
Q. ______________ is an elaborate booklet, usually bound with a special cover.
a. leaflet.
b. brochure.
c. pamphlet.
d. hoarding.
Q. Misleading ads are prohibited in India under the_________________Act.
a. asci
b. ipr
c. copyright
d. monopolies and restrictive trade practices
Q. ____________ is a process used by an advertiser to reserve a time period witha local station and by a network to check with its affiliates on the availability of atime period.
a. pass time.
b. frequent time.
c. agency time.
d. clear time.
Q. __________________refers to a situation when an advertiser withdraws theproduct advertised and substitutes it with a different quality product.
a. surrogate advertising
b. disparagement
c. bait-and-switch
d. remediation