Top 150+ Solved Cases in Marketing MCQ Questions Answer
Q. Retailing is a marketing function which ----.
a. sells products to other business.
b. sells products to a company that resells them.
c. sells products to final consumers.
d. sells products for ones own use
Q. The correct statement about chain stores is ----.
a. they offer economic of scale in buying.
b. they can hire good managers.
c. they integrate wholesaling and retailing function.
d. they centralize function.
Q. ________is a departments within a company that is responsible for producingsome or all of that company's marketing communication.
a. full-service agency.
b. in-house agency.
c. marketing agency.
d. pr agency.
Q. _________manage a company's brand and product line.
a. brand assistants.
b. brand executives.
c. brand managers.
d. brand associate.
Q. Who develop the verbal brand message?
a. designers.
b. directors.
c. copy writers
d. creative directors.
Q. Who controls the flow of work through the approval and production process?
a. traffic manager.
b. media manager.
c. free lancer.
d. creative director.
Q. Who oversee the logistics and cost of producing radio and tv commercials?
a. directors.
b. producers.
c. . actors.
d. editors.
Q. A special magazine advertising section in which ads are interpersed withrelated editorial material foussing on a single theme is known as
a. advertorial
b. editorial
c. campaign
d. billboard
Q. ________helps to improve the understanding of consumers and to identify themost appropriate audiences or clients marketing communication messages.
a. medi
b. research.
c. ads.
d. marketing.
Q. A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called
a. flighting
b. pulsing
c. puffery .
d. morphing.
Q. Institutional and ideas advertising are designed to create a favorable___________and acceptability.
a. demand
b. attitude
c. awareness
d. opinion
Q. ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
a. marketing.
b. advertising.
c. pr.
d. creative.
Q. ___________firms offer graphic design services for all brands and for allmedia forms.
a. call center.
b. design studios.
c. production houses.
d. internet companies.
Q. ___________ is a container and conveyor of information.
a. packaging.
b. personal selling.
c. publicity.
d. sales promotion.
Q. ________firms specialize in e-commerce and interactive media.
a. pr.
b. marketing.
c. internet.
d. a