Top 150+ Solved Cases in Marketing MCQ Questions Answer

From 151 to 165 of 170

Q. All marketing activities that attempt to stimulate quick buyer action orimmediate sales of a product are known as __________.

a. sales promotion.

b. sponsorship.

c. advertising.

d. publicity.

  • a. sales promotion.

Q. The purpose of advertising is to motivate a desired_____________________

a. emotion

b. action

c. awareness

d. interest

  • b. action

Q. The key to the success of the typical advertising plan is that it contributes to___________.

a. profitability.

b. flexibility.

c. complexity.

d. interoperability.

  • a. profitability.

Q. The product that reaches maturity and wide scale acceptance enter the_______stage of advertising.

a. pioneer.

b. competitive.

c. retentive.

d. relative.

  • c. retentive.

Q. The product which is not recognized and it must be established is in _______stage

a. pioneer.

b. competitive.

c. retentive.

d. relative.

  • b. competitive.

Q. Degree to which a consumer purchases a certain brand without consideringalternatives is ____________.

a. brand equity.

b. brand loyalty.

c. brand positioning.

d. brand identity.

  • b. brand loyalty.

Q. A management orientation that views the needs of consumers as primary tothe success of the firm __________.

a. advertising concept.

b. promotional concept.

c. marketing concept.

d. target marketing.

  • c. marketing concept.

Q. _____________________term is used to denote relevance, Significance,importance, etc.,

a. advertising

b. salience

c. subliminal

d. puffery

  • b. salience

Q. __________ is the first person known to have worked on commission basis

a. thomas baratt.

b. volney palmer.

c. edwin.s porter.

d. du pont.

  • b. volney palmer.

Q. Which television Network started selling advertising sponsors?

a. du mont.

b. du pont.

c. bb

d. cnn.

  • a. du mont.

Q. ________ is a combination of marketing functions, including advertising,used to sell a product.

a. sales promotion.

b. marketing mix.

c. public relations.

d. new advertising.

  • b. marketing mix.
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