Top 150+ Solved Cases in Marketing MCQ Questions Answer
Q. All marketing activities that attempt to stimulate quick buyer action orimmediate sales of a product are known as __________.
a. sales promotion.
b. sponsorship.
c. advertising.
d. publicity.
Q. The purpose of advertising is to motivate a desired_____________________
a. emotion
b. action
c. awareness
d. interest
Q. The key to the success of the typical advertising plan is that it contributes to___________.
a. profitability.
b. flexibility.
c. complexity.
d. interoperability.
Q. The product that reaches maturity and wide scale acceptance enter the_______stage of advertising.
a. pioneer.
b. competitive.
c. retentive.
d. relative.
Q. The product which is not recognized and it must be established is in _______stage
a. pioneer.
b. competitive.
c. retentive.
d. relative.
Q. Degree to which a consumer purchases a certain brand without consideringalternatives is ____________.
a. brand equity.
b. brand loyalty.
c. brand positioning.
d. brand identity.
Q. The motivation to which an ad is added which is designed to stir a persontowards a goal that the advertiser has set is known as
a. appeal
b. need.
c. demand
d. desire.
Q. A management orientation that views the needs of consumers as primary tothe success of the firm __________.
a. advertising concept.
b. promotional concept.
c. marketing concept.
d. target marketing.
Q. Printed matter that runs over the edges of an outdoor board or of a pageleaving no margin is known as
a. solus
b. broadsheet
c. classified
d. bleed
Q. Segmenting a market by creating a product to meet the needs of a electivegroup or specialized group is ____________.
a. branding.
b. positioning.
c. planning.
d. promoting.
Q. _____________________term is used to denote relevance, Significance,importance, etc.,
a. advertising
b. salience
c. subliminal
d. puffery
Q. __________ is the first person known to have worked on commission basis
a. thomas baratt.
b. volney palmer.
c. edwin.s porter.
d. du pont.
Q. Which television Network started selling advertising sponsors?
a. du mont.
b. du pont.
c. bb
d. cnn.
Q. ________ is a combination of marketing functions, including advertising,used to sell a product.
a. sales promotion.
b. marketing mix.
c. public relations.
d. new advertising.
Q. _______ advertising directs to the wholesale or retail merchants or salesagencies through whom the product is sold.
a. industrial.
b. trade.
c. professional.
d. retail.