Top 150+ Solved Cases in Marketing MCQ Questions Answer

From 136 to 150 of 170

Q. A straight radio announcement usually delivered by one person , woven intoa show or tailored to a given program is known as

a. integrated commercial

b. joint commercial

c. informercial

d. announcement

  • a. integrated commercial

Q. An ideal _____________ has to work as a bridge between research andcommunication strategy.

a. idea

b. brainstorming

c. creativity

d. creative brief

  • d. creative brief

Q. Indian advertising has for long been criticized for ________________.

a. flattery

b. plagiarism

c. exaggeration

d. surrogate

  • b. plagiarism

Q. Media planning has become increasingly _____________________.

a. digital

b. innovative

c. creative

d. scientific

  • d. scientific

Q. ___________________ is defined as a communication that aims at raisingmoney from primary or secondary markets.

a. retail advertising

b. financial advertising

c. educational advertising

d. trade advertising

  • b. financial advertising

Q. Competitive activity research is also referred to as _______________

a. positioning research

b. perceptual mapping

c. situation analysis research

d. pre-test

  • c. situation analysis research

Q. Effectiveness of ads, often determined by recall, measuring memory, orawareness of ad slogans are part of _____________

a. pre test research

b. post test research

c. audience research

d. tracking research

  • b. post test research

Q. Testing with a potential group of focussed users is

a. pre-testing

b. post- testing

c. concurrent testing

d. validation

  • a. pre-testing

Q. ______________________is often referred to as the Father of modernadvertising.

a. thomas barratt

b. piyush pandey

c. david oglivy

d. alyque padamsee

  • a. thomas barratt

Q. The first ad agency was set up by____________.

a. gutenberg.

b. volney palmer.

c. kuleshov.

d. e.s. porter.

  • b. volney palmer.

Q. _______________ is the most widely used and most visible of promotionaltools in marketing.

a. publicity

b. public relational

c. advertising

d. propaganda

  • c. advertising

Q. ABC stands for __________.

a. audit bureau of circulations.

b. advertising bureau of circulations.

c. american bureau of circulations.

d. african bureau of circulations.

  • a. audit bureau of circulations.
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