Top 150+ Solved Cases in Marketing MCQ Questions Answer
Q. A straight radio announcement usually delivered by one person , woven intoa show or tailored to a given program is known as
a. integrated commercial
b. joint commercial
c. informercial
d. announcement
Q. An ideal _____________ has to work as a bridge between research andcommunication strategy.
a. idea
b. brainstorming
c. creativity
d. creative brief
Q. Indian advertising has for long been criticized for ________________.
a. flattery
b. plagiarism
c. exaggeration
d. surrogate
Q. Media planning has become increasingly _____________________.
a. digital
b. innovative
c. creative
d. scientific
Q. ___________________ is defined as a communication that aims at raisingmoney from primary or secondary markets.
a. retail advertising
b. financial advertising
c. educational advertising
d. trade advertising
Q. The MRTP Act has two aspects, namely restricting ________________ andcurtailing restrictive trade practices.
a. monopoly
b. competition
c. oligopoly
d. economy
Q. The ________________ ad for its 'while perfect' whitening range wasdiscontinued when the ASCI intervenes to say that it was 'Misleading'.
a. l\oreal
b. nivea
c. fair and lovely
d. garnier
Q. _______________is a well known promotion and advertising research firm inthe US with global services.
a. acnielsen
b. imrb
c. marg
d. cms
Q. Competitive activity research is also referred to as _______________
a. positioning research
b. perceptual mapping
c. situation analysis research
d. pre-test
Q. Effectiveness of ads, often determined by recall, measuring memory, orawareness of ad slogans are part of _____________
a. pre test research
b. post test research
c. audience research
d. tracking research
Q. Testing with a potential group of focussed users is
a. pre-testing
b. post- testing
c. concurrent testing
d. validation
Q. ______________________is often referred to as the Father of modernadvertising.
a. thomas barratt
b. piyush pandey
c. david oglivy
d. alyque padamsee
Q. The first ad agency was set up by____________.
a. gutenberg.
b. volney palmer.
c. kuleshov.
d. e.s. porter.
Q. _______________ is the most widely used and most visible of promotionaltools in marketing.
a. publicity
b. public relational
c. advertising
d. propaganda
Q. ABC stands for __________.
a. audit bureau of circulations.
b. advertising bureau of circulations.
c. american bureau of circulations.
d. african bureau of circulations.