Top 250+ Solved Advertising MCQ Questions Answer
Q. A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand.
a. Organizational allowance
b. Merchandise allowance
c. Case allowance
d. Finance allowance
Q. Sales tools used to support a company's advertising and personal selling directed to wholesalers,retailers, or distributors are called
a. Trade-oriented sales promotions
b. Consumer promotions
c. Manufacturers promotions
d. Sales promotions
Q. __________ are programs in which a manufacturer pays a percentage of a retailer's localadvertising expense for advertising the manufacturer's products.
a. Trade promotion programs
b. Consumer promotion programs
c. Cooperative advertising programs
d. Cause-related marketing programs
Q. In planning and obtaining publicity, a frequently used tool is the __________, which is anannouncement regarding changes in the company or the product line.
a. Trade show
b. News release
c. Infomercial
d. Double-page spread
Q. Sampling is an appropriate strategy for which type of products?
a. Products which are classified as shopping goods
b. Products in the decline stage of their product life cycle
c. Commodity products like salt, sugar, and baking soda
d. products which are in the introductory stage of the product life cycle
Q. A/An __________ made up of the company’s own advertising staff may provide full services ora limited range of services.
a. Intrafirm agency
b. In-house agency
c. Promotional department
d. Full-service agency
Q. Which of the following is the definition for purchase frequency?
a. The amount of time between trial and first repeat purchase of a given product
b. The amount of time it takes each generation to enter the product life cycle
c. How often a consumer will try a competitive brand before returning to the original choice
d. The more frequently the product is purchased, the less repetition is required
Q. The speed with which buyers forget about a brand if advertising is NOT seen is called
a. Buyer turnover
b. The frequency rate
c. The forgetting rate
d. Brand awareness rate
Q. One reason for NOT using the outdoor advertising is
a. Its local market focus
b. Its high costs
c. Its lack of visibility
d. Its inability to communicate short, pithy messages
Q. Which of the following statements about the Internet as an advertising medium is true?
a. The Internet provides audio and video capabilities
b. Ads are black and white.
c. Internet ads are similar to print ads in that they offer only a visual message.
d. Internet advertising is the most effective form of advertising
Q. One reason for using magazines as an advertising medium is
a. Their ability to target specific audiences
b. The short lead time needed to place an ad
c. Their low cost
d. The lack of noise associated with the use of magazines in the communication channel
Q. One reason for using radio as an advertising medium is
a. Its high cost
b. Its long lead time required for the placement of an ad
c. Its inability to use humour
d. It is segmented
Q. Program-length (30-minute) advertisements that take an educational approach to communicationwith potential customers are called
a. Advertorials
b. Infomercials
c. Intrusionaries
d. Advocacy ads
Q. ________are direct response television commercials which generally include a phone number orwebsite
a. Infomercials
b. Phone-in programmes
c. Advocacy ads
d. Quick response ads