Q. Which of the following is the definition for purchase frequency? (Solved)
1. The amount of time between trial and first repeat purchase of a given product
2. The amount of time it takes each generation to enter the product life cycle
3. How often a consumer will try a competitive brand before returning to the original choice
4. The more frequently the product is purchased, the less repetition is required
- d. The more frequently the product is purchased, the less repetition is required