Top 250+ Solved Advertising MCQ Questions Answer
Q. Advertising that is set in small type and arranged according to categories orinterests
a. display ads
b. classified ads
c. testimonial ads
d. banner ads
Q. The process of reserving time or time periods with a station or network; checkingon available advertising time.
a. free time
b. cross time
c. clear time
d. reserved time
Q. The highest possible rate for advertising time or space.
a. gross rate
b. consumer rate
c. ad rate
d. cost
Q. Advertising that is under complete control of the advertiser, established medium
a. direct advertising
b. brand advertising
c. display ad
d. classified ad
Q. A /an __________ reimburses a retailer for extra in-store support or specialfeaturing of a brand.
a. organizational allowance
b. merchandise allowance
c. case allowance
d. finance allowance
Q. Sales tools used to support a company's advertising and personal selling directed towholesalers, retailers, or distributors are called
a. trade-oriented sales promotions
b. consumer promotions
c. manufacturers promotions
d. sales promotions
Q. In planning and obtaining publicity, a frequently used tool is the __________,which is an announcement regarding changes in the company or the product line.
a. trade show
b. news release
c. infomercial
d. double-page spread
Q. A/An __________ made up of the company’s own advertising staff may providefull services or a limited range of services.
a. intrafirm agency
b. in-house agency
c. promotional department
d. full-service agency
Q. Expand ISA :
a. international society of advertisers
b. indian society of advertisers
c. international sort of advertisers
d. informative and service advertisements
Q. The most common form of outdoor advertising is
a. stadium advertising
b. advertising on taxis
c. advertising on bus backs
d. billboard advertising
Q. Billboard advertising is most effective for __________ advertising.
a. pioneering
b. advocacy
c. reminder
d. comparative
Q. One reason for using magazines as an advertising medium is
a. their ability to target specific audiences
b. the short lead time needed to place an ad
c. their low cost
d. the lack of noise associated with the use of magazines in the communication
Q. AAAI represents;
a. american agency for advertisers information
b. advertising agencies association of india
c. association of advertising agencies in india
d. indian association of advertising agencies
Q. Three commonly used trade promotions are
a. coupons, rebates, and discounts
b. allowances and discounts, cooperative advertising, and training of distributor\s sales forces
c. cooperative advertising, merchandise allowances, and points-of-purchase displays
d. allowances and discounts, consumer promotions, and merchandise allowances