Top 250+ Solved Advertising MCQ Questions Answer
Q. Which of the following terms is similar to the term “marketing logistics?”
a. Channel of distribution
b. Vertical integration of distribution
c. Physical distribution
d. Horizontal distribution
Q. A short and striking or memorable phrase used in advertising is called,
a. Logo
b. Brand image
c. Slogan
d. Sign
Q. The marketing effects or outcomes that accrue to a product with its brand name comparedwith those that of the same product did not have the brand name is called,
a. Brand Equity
b. Brand Identity
c. Brand Expansion
d. Brand Image
Q. Animated screens, often ads that pop up momentarily as the computer searches for ordownloads information for a requested web page is an example of,
a. Flash Ads
b. Interstitial
c. Pop ups
d. GIF Animations
Q. The songs or tunes about a product or service that usually carry the ad theme and a message are,
a. Slogans
b. Jingles
c. Beats
d. Themes
Q. The physical arrangement including the headline, subheads, illustrations, body copy andidentifying marks of an advertisements is called,
a. Contrast
b. Proportion
c. Gutter
d. Layout
Q. An outdoor medium transporting to different locations carrying ads, is an example of,
a. Mobile Billboard
b. Dynamic ad
c. Media Vehicle
d. Transport Ad
Q. What termed as consumer perception?
a. Consumer receives, organize, and interprets an ad
b. Consumer identifies and compare a product with the competitors product
c. The attitude of a consumer to a newly launched brand in the market
d. The method of distinguishing products of different companies
Q. POP is an abbreviation of;
a. Purchase of Product
b. Property of Product
c. Point of Purchase
d. Priority of Purchase
Q. A small sheet of paper carrying an advertisement message distributed by hand, often blackletters printed in mono coloured paper, is an example of,
a. Leaflets
b. Handbills
c. Fliers
d. Posters
Q. The entire target population in a market research is called,
a. Sample
b. Stratified Sample
c. Audience
d. Universe
Q. Group of people who are NOT necessarily part of a particular organization is referring to:
a. External publics
b. Internal publics
c. International publics
d. Local publics
Q. One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:
a. Attending
b. Persuasion
c. Perception
d. Presenting
Q. ______define(s) the job that advertising must do in the total market program.
a. Advertising objectives
b. Advertising budget
c. Advertising strategy
d. Advertising campaigns