Top 250+ Solved Advertising MCQ Questions Answer
Q. Which among the options is an attitude change theory that postulates, consumers act torelieve the discomfort that occurs as a result of conflict in believes?
a. Cultivation Theory
b. Magic Bullet Theory
c. Cognitive Dissonance Theory
d. Diffusion of Innovations Theory
Q. In an ad campaign, the researchers evaluate the promotion effort while it is running in themarket place. This process is called;
a. Concept testing
b. Market Analysis
c. Concurrent Testing
d. Consumer Evaluation
Q. Cross Selling means;
a. Identifying customer needs
b. Convincing the customers of product benefits
c. Responding to questions and objections of customers
d. All of these
Q. When a company acquires a supplier through an acquisition strategy, this is referred to as:
a. Vertical marketing system
b. Horizontal integration
c. Backward integration
d. Forward integration
Q. Introducing new products to existing markets is an example of:
a. Horizontal diversification
b. Concentric diversification
c. Conglomerate diversification
d. Vertical diversification
Q. Corporate strategy is:
a. More specific and practical than marketing strategy
b. Reactive to short-term competitive activity
c. The implementation of plans to achieve long-term aims
d. Decided by functional marketing strategy
Q. The Traditional Marketing style involves
a. Telemarketing
b. Digital Marketing
c. Indirect Marketing
d. Direct Marketing
Q. Market information means
a. Knowledge of shops and bazaars
b. Knowledge of shopping malls
c. Knowledge of customer profile and product mix
d. Knowledge of various languages
Q. In a Selling Process,
a. Only standard products are sold
b. No customization required
c. The seller need not have product knowledge
d. The seller should aim at customer satisfaction
Q. Cognitive dissonance occurs in which stage of the buyer decision process model?
a. Need recognition
b. Information search
c. Evaluation of alternatives
d. Post-purchase behavior
Q. _______________ describes changes in an individual's behavior arising from experience.
a. Modeling
b. Motivation
c. Perception
d. Learning
Q. Sellers that handle their own exports are engaged in:
a. Direct exporting
b. Indirect exporting
c. Licensing
d. Contract manufacturing
Q. _____________ is quoted as "everyone lives by selling something."
a. Bill Gates
b. Robert Louis Stevenson
c. Arthur Miller
d. Henry Ford
Q. _________________ are ads that appear while subscribers are surfing online services or Websites, including banners, pop-up windows, "tickers," and "roadblocks."
a. Online infomercials
b. Online ads
c. Online broadcasts
d. Online bullets
Q. ___________ is the process of evaluating each market segment's attractiveness and selectingone or more segments to enter.
a. Mass marketing
b. Market segmentation
c. Market targeting
d. Market positioning