Top 250+ Solved Advertising MCQ Questions Answer
Q. The number or percentage of individuals or households that are exposed to a medium or to anadvertising campaign is termed as;
a. Ad rate
b. Coverage
c. Exposure
d. Bleed
Q. What is called as overrun?
a. The ad people working over time to complete an ad on time
b. The negative response of the audience when an ad exposed to them
c. Additional copies of an advertisement beyond the number actually ordered or needed
d. Trail run of an ad before it is published or broadcasted
Q. In advertising jargon ‘premium’ means;
a. The amount given to an ad agency by an advertiser
b. An item that is offered to help promote a product
c. The interval of publishing or broadcasting an ad item among consumers
d. A tax amount given to government by an advertiser
Q. The individuals in the print media audience who purchase or subscribe to the publication are called;
a. Primary audience
b. Direct consumers
c. Local audience
d. Visible Audience
Q. What is self-mailer?
a. An e-mail scheduled to sent automatically
b. An item mailing without necessary postage stamp
c. Automatically generated e-mails which sent directly to a group
d. Direct-mail item that is mailed without an envelope
Q. ‘Sixty’ is an advertising jargon, which means;
a. A broadcast commercial runs in one minute
b. Time slot for advertisements within a broadcast programme
c. Maximum time allotted for a broadcast commercial
d. An informational advertisement programme fro 60 secs
Q. ________is the time used for the commercial announcement or the announcement itself
a. Spot
b. Schedule
c. Sixty
d. Sweep
Q. In financial terms Return on Investment(ROI) is the calculation used to determine,
a. The increase in profit on an advertised product
b. The profit received for a particular product in share market
c. The relative efficacy of an ad campaign
d. The return of revenue after an ad campaign
Q. An individual outlet of an advertising medium, such as a certain magazine or a specificbroadcast station or program is called,
a. Ad vehicle
b. Ad spot
c. Ad slot
d. Ad outlet
Q. The consistent preference and /or purchase of one brand in specific product is called:
a. Brand Consistency
b. Brand Loyalty
c. Brand Coverage
d. Objectivity
Q. Who is a media planner ?
a. One who selects the clients
b. One who selects the advertising media
c. One who selects the ad egency
d. One who selects the research team
Q. When a company publishes their own publication, it is called as;
a. House Organ
b. Company Zine
c. E-zine
d. Brochures
Q. A broadcast station’s record of its programming is known as;
a. Record
b. Log
c. Beat
d. Register
Q. Define jargon;
a. The deadline given to ad item to publish or broadcast
b. Special words and expressions related to social groups, professions, events etc
c. The reference library of a media organization
d. Special advertising terms