Top 250+ Solved Advertising MCQ Questions Answer
Q. The term "marketingmix" describes:
a. A composite analysis of all environmental factors inside and outside the firm
b. A series of business decisions that aid in selling a product
c. The relationship between a firm\s marketing strengths and its business weaknesses
d. A blending of fourstrategic elements to satisfy specific target markets
Q. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated withthe marketing mix activity of:
a. Pricing
b. Distribution
c. Product development
d. Promotion
Q. Which of the following is NOT an internal factor that influences the consumer productacquisition process include
a. Learning
b. Family
c. Self-concept
d. Perceptions
Q. According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one’sown potential, and for fully using one’s talents and capabilities are examples of _______ needs.
a. Self-actualization
b. Physiological
c. Social
d. Esteem
Q. Providing free samples of perfumes (scent) in magazines is an example of which of thefollowing?
a. Classical conditioning
b. Operant conditioning
c. Social learning
d. Behavioural learning
Q. In SWOT analysis, situations where organizations are able to convert weaknesses intostrengths and threats into opportunities, these are called:
a. Strategic windows
b. Strategic leverage
c. Conversion strategies
d. Vulnerability
Q. _________is an Internet advertisement that consists of a video played like a TV commercial,usually in a pop-up or pop-under advertisement.
a. Video ad
b. Unicast ad
c. Pop-Up Ad
d. Superstitial ad
Q. Market expansion is usually achieved by:
a. More effective use of distribution
b. More effective use of advertising
c. By cutting prices
d. All of the above are suitable tactics
Q. SWOT is an acronym for
a. Strategy, Working, Opinion, Tactical
b. Strengths, Weaknesses, Opportunities, Threats
c. Strategy, Work, Openness, Toughness
d. Strategy, Weakness, Opinions, Tactics
Q. Define Audience turnover:
a. The income received from consumers
b. Annual turnover of an ad agency
c. Broadcast audience that changes over time
d. Feedback/responses from audience to an ad
Q. _______ are generic terms describing the most common forms of online advertising, the468x60 image or rich media ad displayed at the top of many commercial web sites.
a. Banner Ads
b. Floating Ads
c. Pop-ups
d. Flash ads
Q. An outdoor advertising poster is also called;
a. Sign board
b. Bill board
c. Ad board
d. Scan board
Q. Printing to the edge of the page, with no margin or border:
a. Drop
b. Over Printing
c. Edged printing
d. Bleed
Q. What defines PPC (in online arena)?
a. Pay Per Count
b. Per Print Cost
c. Pay Per Click
d. Play Per Click
Q. An online advertising strategy, which analyse a web page and displaying ads according to themeaning of the content of that site is called;
a. Semantic Ads
b. Syntactical Ads
c. Strategic Ads
d. Semiotic Ads