Top 250+ Solved Advertising MCQ Questions Answer
Q. An online banner ad that looks like a dialog box with buttons. It simulates an error messageor an alert.
a. Trick banner Ad
b. Spam Ad
c. Banner Ad
d. Persuasive Ad
Q. ___________ is a specific coordinated advertising effort on behalf of a particular product orservice that extends for a specified period of time.
a. Marketing
b. Campaign
c. Public Relation
d. Product placement
Q. Advertising offers a reason to buy, sales promotion offers a/an _________ to buy.
a. Inclination
b. Motive
c. Competitive advantage
d. Incentive
Q. __________ or out of home advertising is a broad category including many creative andunexpected forms to grab
a. Billboard advertising
b. TV advertising
c. Place advertising
d. Point of purchase advertising
Q. A new window which opens in front of the current one, displaying an advertisement is a,
a. Pop-up ad
b. Tricky banner ad
c. Floating ad
d. Expanding ad
Q. All of the following are factors that affect budget decisions except:
a. Market share
b. Stage in product life cycle
c. Product pricing
d. Competition
Q. POP advertising include ads on the following except:
a. Shopping carts
b. Shelves
c. Magazines
d. Cart straps
Q. A promotional strategy that encourages the various intermediaries along the channel to stockand sell the product is called what type of strategy?
a. \Pull\ strategy
b. Intermediary strategy
c. \Shove\ strategy
d. \Push\ strategy
Q. The selection of appropriate media is based upon which of the following factors?
a. Nature of the product
b. Media habits of target consumers
c. Cost
d. All of the above
Q. The term marketing refers to:
a. New product concepts and improvements
b. Advertising and promotion activities
c. A philosophy that stresses customer value and satisfaction
d. Planning sales campaigns
Q. A marketing philosophy summarized by the phrase "a good product will sell itself" ischaracteristic of the _________ period.
a. Production
b. Sales
c. Marketing
d. Relationship
Q. In the relationship marketing firms focus on __________ relationships with __________.
a. Short term; customers and suppliers
b. Long term; customers and suppliers
c. Short term; customers
d. Long term; customers
Q. Political campaigns are generally examples of:
a. Cause marketing
b. Organization marketing
c. Event marketing
d. Person marketing
Q. An online ad which moves across the user's screen or floats above the content is,
a. Pop-up Ad
b. Banner Ad
c. Expanding Ad
d. Floating ad
Q. Which of the following is NOT an element of the marketing mix?
a. Distribution
b. Product
c. Target market
d. Pricing