Top 250+ Solved Advertising MCQ Questions Answer
Q. The job to make observations and predictions in changes of new or existing cultural trendsfor advertisements is,
a. Cultural Research
b. Trend setting
c. Culture hunting
d. Cool hunting
Q. Copy testing is a specialized field of marketing research that determines an ad’s effectivenessamong consumers. It is also known as,
a. Post-testing
b. Copy tasting
c. Pre-testing
d. Primary testing
Q. The form of advertising in which the purchaser pays only when there are measurable results, is;
a. Performance-based advertising
b. Reality marketing
c. Consumer side advertising
d. Quick response ads
Q. Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc,is called___________
a. Image
b. Trade Mark
c. Sign
d. Icon
Q. ________are established to influence government policy, corporate policy or public opinion.
a. Marketing Group
b. Persuasive Group
c. Lobby Group
d. Agenda setting Group
Q. ________is a form of contextual advertising where specific keywords within the text of aweb-page are matched with advertising and/or related information units.
a. Matching ad
b. In-text ad
c. Match key ad
d. Key text ad
Q. _______is the measure of the degree of brain activity that can be used to asses a person’sreactions to an ad.
a. Response activity
b. Reaction activity
c. Consumer assessment
d. Alpha Activity
Q. ________is a specialized field of marketing research that determines an ad’s effectivenessbased on consumer responses, feedback, and behavior
a. Copy tasting
b. Copy testing
c. Feedback analysis
d. Response Analysis
Q. A copywriter is a person who,
a. Writing text for an ad
b. Copying text from other ads
c. Editing the raw text
d. Making an ad meaningful
Q. _________is a demographic description of the people or house- holds that are prospects for aproduct or service.
a. Consumer data
b. Consumer profile
c. Sampling Process
d. Consumer Impression
Q. Cool hunters are the marketing professionals who make observations and predictions inchanges of,
a. The market
b. The Consumers
c. Advertising trends
d. New or existing cultural trends
Q. _______is an advertising strategy in which low-cost unconventional means are utilized toconvey or promote a product or an idea.
a. Guerrilla Marketing
b. Alternate Marketing
c. Bandwagon
d. Heartstrings
Q. Mobile marketing means;
a. Marketing on or with a mobile device
b. Using any mobile medium as a means of marketing communication
c. Marketing activity conducted through a ubiquitous network
d. All of the above