Top 250+ Solved Advertising MCQ Questions Answer
Q. When an international seller sells a plant, equipment, or technology to another country andagrees to take payment in the resulting products, it is called:
a. Barter
b. Buy-back
c. Counter purchase
d. Like-value exchange
Q. In evaluating messages for advertising, telling how the product is better than the competingbrands aims at making the ad:
a. Meaningful
b. Distinctive
c. Believable
d. Remembered
Q. A ________________ is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
a. Blocking strategy
b. Push strategy
c. Pull strategy
d. Integrated strategy
Q. The purpose of strategic planning is to find ways in which the company can best:
a. Overcome losses
b. Use its strengths to take advantage of attractive opportunities in the environment
c. Avoid paying taxes
d. Avoid the expense of costly research and development while still getting the benefits