Top 250+ Solved Advertising MCQ Questions Answer
Q. AdSense is,
a. an advertising agency
b. set of regulations and standards in advertising
c. google’s advertising programme to display ads in web pages
d. awareness programme introduced to give advices about the advertising tendencies to the consumers
Q. The possible exposure of the advertising message to one audience member,
a. impression
b. hit
c. grp
d. exposure rate
Q. ‘Art’ in advertisement implies,
a. the whole visual presentation
b. the traditional or modern art forms used in an advertisement
c. graphics and animations used in an advertisement
d. the ambience created to present an idea through an advertisement
Q. __________ suggest to the consumer that he or she can avoid some negativeexperience through the purchase and use of a product or through a change in behavior.
a. responsibility appeal
b. fear appeals
c. sex appeals
d. family appeals
Q. Gross rating points (GRPs) are
a. reach multiplied by frequency
b. reach multiplied by rating
c. rating multiplied by frequency
d. cost divided by reach
Q. Three common advertising appeals include
a. objectivity, timeliness and frequency
b. fear and humour
c. guilt, ego and enrichment
d. possessiveness, pride and social status
Q. Most advertising messages are made up of two types of elements. They are
a. functional and persuasive
b. expository and persuasive
c. informational and persuasive
d. informational and creative
Q. An advertising message usually focuses on
a. the models in the ad.
b. advantages of the product over competing ones
c. availability of the product
d. key benefits of the product that are important to the buyer
Q. The primary purpose of a pioneering advertisement is to
a. promote a specific brand\s features and benefits
b. inform the target market
c. show one brand\s strengths relative to those of competitors
d. reinforce previous knowledge of a product
Q. Information and persuasive content can be combined in the form of an appeal to
a. provide a basic reason for the consumer to act
b. explain guilt and enrichment
c. satisfy hierarchical needs
d. include perceptual modifiers and need enhancers
Q. A price reduction to buyers who buy in large volumes is called a(n):
a. Quantity discount
b. Cash discount
c. Seasonal discount
d. Trade discount
Q. Conflicts between different levels of the same channel of distribution are referred to as:
a. Horizontal conflicts
b. Vertical conflicts
c. Layer-based conflicts
d. Parallel conflicts
Q. ____________ is a philosophy holding that a company's marketing should support the bestlong-run performance of the marketing system
a. Enlightened marketing
b. Myopic marketing
c. Fundamental marketing
d. Conceptual marketing
Q. A company is practicing ________________ if it focuses on sub segments with distinctivetraits that may seek a special combination of benefits.
a. Micromarketing
b. Niche marketing
c. Mass marketing
d. Segment marketing
Q. ___________ is a strategy of using a successful brand name to launch a new or modifiedproduct in a new category.
a. Duo-branding
b. Line extension
c. Brand extension
d. Multi-branding