Top 250+ Solved Advertising MCQ Questions Answer
Q. When producers, wholesalers, and retailers act as a unified system, they comprise a:
a. Marketing system
b. Power-based marketing system
c. Horizontal marketing system
d. Vertical marketing system
Q. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following massmedia types?
a. Newspapers
b. Television
c. Direct Mail
d. Radio
Q. A(n) _______________ is a name, term, sign, symbol, or design, or a combination of thesethat identifies the maker or seller of a product or service.
a. Product feature
b. Sponsorship
c. Brand
d. Logo
Q. What is the name of the first ad agency established in India?
a. Ogilvy and Mather
b. Indian Advertising Agency
c. Modern Publicity Company
d. India’s Advertising Company
Q. The total delivery of a media schedule during a specified time period is called,
a. Time Rating
b. Gross Rating Point
c. Average Rating Point
d. Frequency
Q. The last stage in the selling process is the ________________ stage.
a. Approach
b. Handling objections
c. Closing
d. Follow-up
Q. Costs that do not vary with production or sales levels are called:
a. Fixed costs
b. Variable costs
c. Standard costs
d. Independent costs
Q. An unbound booklet consists of a single sheet of paper that is printed on both sides andfolded in half, in thirds, or in fourths is a ______
a. Pamphlet
b. Handbill
c. Poster
d. Flier
Q. The study of human populations in terms of size, density, location, age, gender, race,occupation, and other statistics is called:
a. Geothermy
b. Demography
c. Ethnography
d. Hemos-popography
Q. Expand GRP;
a. Group Rating Points
b. Group Rating Programme
c. Gross Rating Points
d. Gross Ratio Points
Q. Expand ‘TRP’.
a. Television Reader Poll
b. Television Rating Poll
c. Television Rating Points
d. Television Rating Programme
Q. Very long TV commercials providing detailed information about a product or service. Suchprogrammes are called,
a. Infotainments
b. Infomercials
c. Commercials
d. Paid Programmes
Q. A set of interdependent organizations involved in the process of making a product or serviceavailable for use or consumption by the consumer or business user is called a:
a. Retailer
b. Wholesaler
c. Distribution channel
d. Logistics function
Q. The strategy whereby a company stocks its products in as many outlets as possible is called:
a. Intensive distribution
b. Exclusive distribution
c. Selective distribution
d. Closed distribution
Q. When a seller of a product requires that its dealers not handle competitors’ products, theseller’s strategy is called:
a. Multilevel distribution
b. Prohibitive retailing
c. Exclusive dealing
d. Bonded partnering