Top 250+ Solved Advertising MCQ Questions Answer
Q. Which among them is not a function of advertising;
a. Increase sales
b. Increase in per-capita use
c. Increase the annual income of the consumer
d. Eliminate seasonal fluctuations
Q. Price, _____, _____and Physical distribution are the four main elements in marketing.
a. Product, Sales
b. Sales, Advertising
c. Product, Promotion
d. Promotion, Purchasing
Q. The process in which one idea is allowed to stimulate another without reaching a decision aboutwhether any of the ideas are valid :
a. Creative process
b. Brainstorming
c. Dilemma
d. Ambiguous idea
Q. Identify the theory not considered as theories of advertising;
a. Stimulus Response Theory
b. The Starch Model
c. DAGMAR Model
d. Cultivation Theory
Q. Advertisers seek to give a product a personality that is unique, appealing and appropriate.The personality given is known as,
a. Brand Loyalty
b. Unique Image
c. Selling Property
d. Brand Image
Q. Advertisements try to discourage young people from using drugs or tobacco or encouragepeople to adopt safer, healthier lifestyles, are examples of ______ Ads
a. Institutional Ads
b. Informational Ads
c. Consumer Ads
d. Impressive Ads
Q. Advertisements from organizations, sending message intended to influence a targetedaudience is called,_____________
a. Image Advertising
b. Product oriented advertising
c. Advocacy advertising
d. Agenda setting ads
Q. Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profitorganisations?
a. Attracts attention
b. Designed to educate
c. Designed to shock
d. All of the above
Q. Digital convergence enabled to use GPS in advertising schemes; what is GPS?
a. Global Positioning System
b. Geographic Positioning System
c. Geographic Projection System
d. General Production System
Q. The avoidance of the use of 'bait and switch' tactics that encourage consumers to change toanother brand is a result of:
a. Regulatory rules
b. Legal intervention
c. Response to the increasing demand for more socially responsible marketing communication
d. All of the above
Q. Personal selling is commonly used for which of the following purposes?
a. Building up buyer\s preferences
b. Pressurising the customer into making a decision
c. Developing customer convictions and feelings about a product and company
d. All of the above
Q. _______refers to the images in advertising that depict stereotypical gender roles and displays
a. Male female ratio
b. Gender Ads
c. Gender Images
d. Stereotypes
Q. What are the major advantages of an effective integrated advertising campaign?
a. Impact
b. Precision of message
c. Cultivation of customer relationships
d. All of the above
Q. Rational appeals are those that use factual presentations to appeal to which part of theaudience's attitudes?
a. Affective attitudes
b. Cognitive attitudes
c. Cultural attitude
d. All of the above
Q. __________is a relatively new form of advertising medium that blurs conventionaldistinctions between what constitutes advertising and what constitutes entertainment.
a. Infotainment
b. Branded content
c. Brand distinction
d. Content selection