Top 250+ Solved Advertising MCQ Questions Answer
Q. The first thing a reader notices in a printed advertising is the:
a. Headline
b. Illustration
c. Copy
d. Format
Q. An account in advertising parlance:
a. The budget earmarked for a campaign
b. A client
c. Giving an account of Ad campaign strategy
d. A report of the account executive to the creative team
Q. U. S. P.(Unique Selling Proposition) means:
a. A product that can sell
b. A feature similar to that of the competitor’s product/band
c. A feature present only in one product/brand
d. A feature that can not be altered
Q. The ‘heart and soul’ of an Ad. Agency is
a. Media department
b. Account department
c. Creative service department
d. Finance department
Q. “Advertising is any paid form of non-personal presentation and promotion of idea, goods orservices by identified sponsors.” Whose definition is this?
a. Michael Schudson
b. Russed Colley
c. George Powell
d. American Marketing Association
Q. Advertising that is usually restricted in size and format and arranged in a group based on themature of product or service advertised is generally referred to as
a. Display advertising
b. Corporate advertising
c. Classified advertising
d. Corporative advertising
Q. Which among them is not a function of advertising;
a. Eliminate seasonal fluctuations
b. Creates confidence in quality
c. Balancing consumers’ budget
d. Increase in per-capita use
Q. The manufacturer, government body or organization which wishes to have advertisements cratedand placed:
a. Internal publics
b. Advertiser
c. Consumer
d. Accounts
Q. The term used to describe the unique added values and appeal of the brand in relation to otherbrands in the same market is,
a. Brand positioning
b. Brand filling
c. Coverage
d. Brand value
Q. Writing text for advertisements is called:
a. Ad writing
b. Art Production
c. Illustration
d. Copy writing
Q. _______is the advertisement, facing editorial pages in magazines and newspapers
a. Facing matter
b. Advertorial
c. Op-Ed Ads
d. Edit page ads
Q. The research which enables an ad agency to better understand how consumers use a product orservice is, _________
a. Evaluative Research
b. Strategic research
c. Target Research
d. Consumer Research
Q. The total number of a target group from which researchers take samples is called,
a. Stratified group
b. Universe
c. Public
d. Internal Public
Q. In ad world electrical goods, often kitchen equipment such as washing machines, fridges,cookers are termed as,
a. White Goods
b. Electronic Goods
c. Equipments
d. Power goods
Q. ______research is used after the advertising has run and seeks to determine how well consumersremember the advertising message and how persuasive it was.
a. Market
b. Strategic
c. Consumer
d. Evaluative