Top 250+ Solved Advertising MCQ Questions Answer
Q. Which of the following is usually NOT an area of responsibility for people who work in anadvertising agency?
a. Research
b. Creativity
c. Printing
d. Buying
Q. Advertising agencies were first developed for, and still serve, the purpose of
a. Increasing the amount of research and decision-making clients need to do
b. Mystifying ad purchasing so that clients do not attempt it on their own
c. Pushing clients to make rapid decisions
d. Simplifying and speeding the purchasing of ads for their clients
Q. What two major communication channels do marketers use to convey their product to consumers?
a. Word-of-mouth and commercials
b. Personal and non-personal channels
c. Message source and feedback
d. Print media and events
Q. Awareness, __________, ___________, preference, ___________ and purchase are the stagesconsumers move through in terms of buyer-readiness.
a. Post-purchase, knowledge, liking
b. Liking, attitude, conviction
c. Knowledge, liking, conviction
d. Knowledge, liking, attitude
Q. What is the name of the promotional tool aimed at building good relations with a company andits publics?
a. Publicity
b. Public relations
c. Advertising
d. Promotion
Q. Which of the following is not an aspect of the promotion mix?
a. Strategic positioning
b. Direct marketing
c. Advertising
d. public relations
Q. Which type of advertising objective is the most important for mature products? [Hint]
a. Informative advertising
b. Comparison advertising
c. Persuasive advertising
d. Reminder advertising
Q. _____consists of short-term incentives to encourage the purchase or sale of a product or service.
a. A segmented promotion
b. Sales promotion
c. Advertising
d. A patronage reward
Q. Which type of promotional tool is non-public, immediate, customized, and interactive?
a. Segmented advertising
b. Direct marketing
c. Brand contacts
d. Public relations
Q. ________ define the task that advertising must do with a specific target audience during aspecific period of time.
a. Advertising strategies
b. Message decisions
c. Advertising campaigns
d. Advertising objectives
Q. Developing an effective message strategy begins with identifying ________ that can be used asadvertising appeals.
a. advertising specialties
b. emotions
c. customer benefits
d. sales promotions
Q. The most important element of “marketing mix” is
a. The product
b. The price of the product
c. The advertising support
d. A sound distribution network
Q. Which one of the following is not a constituent of ‘internal public’ of any organization?
a. Management cadre of the organization
b. Workers’ representatives of the organization
c. Secretarial/clerical personnel of the organization
d. Consumers and consumer groups
Q. _________________ is direct communications with carefully targeted individual consumers toobtain an immediate response.
a. Personal selling
b. Public relations
c. Direct marketing
d. Sales promotion
Q. Corporate advertising concentrates on:
a. Recruitment
b. Organisational personality
c. Brand personality
d. Product personality