Top 250+ Solved Advertising MCQ Questions Answer
Q. AAAA stands for,
a. American Agency for Advertising and Awareness
b. American Association of Advertising Agencies
c. Association of Advertising Agencies in America
d. American Advertising Agencies’ Association
Q. Action advertising is also termed as,
a. Quick response advertising
b. Direct response advertising
c. Advocacy advertising
d. Short term advertising
Q. An opportunity to deliver an advertising element to a Website visitor,
a. Snippet
b. Banner ads
c. Pop-up ads
d. Ad request
Q. AdSense is,
a. An advertising agency
b. Set of regulations and standards in advertising
c. Google’s advertising programme to display ads in web pages
d. Awareness programme introduced to give advices about the advertising tendencies to the
Q. The consumer’s conscious or unconscious decision to repurchase a brand continually,
a. Decision making
b. Consumption rate
c. Consumption strategy
d. Brand loyalty
Q. INS means;
a. International Newspaper Society
b. Indian National Services
c. Indian Newspaper Society
d. Indian Newspaper Services
Q. __________ is defined as the number of different people or households exposed to anadvertisement.
a. Scope
b. Share
c. Reach
d. Span
Q. Advertisements intended to promote sale of the products by appealing directly to theconsumers/buyers is called,_________
a. Consumer Advertising
b. Consumption Advertising
c. Retail Advertising
d. Trade Advertising
Q. The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Whodevised it?
a. Abraham H. Maslow
b. Philip Lesley
c. Paul Lazarsfeld
d. Leon Festinger
Q. __________ is defined as the percentage of households in a market that are tuned to a particulartelevision show or radio station.
a. Gross rating points
b. Reception rate
c. Target audience reach
d. Rating
Q. __________ suggest to the consumer that he or she can avoid some negative experience throughthe purchase and use of a product or through a change in behavior.
a. Responsibility appeal
b. Fear appeals
c. Sex appeals
d. Family appeals
Q. Three common advertising appeals include
a. Objectivity, timeliness and frequency
b. Fear, sex, and humour
c. Guilt, ego and enrichment
d. Possessiveness, pride and social status
Q. _______ are directed at a specialized and relatively small-sized target audience such asmanufactures.
a. Trade Advertising
b. Industrial Advertising
c. Consumer Advertising
d. Corporate Advertising
Q. The first step in the advertising decision process is
a. Set the budget
b. Specify the objectives of the advertising program
c. Identify the target audience
d. Select the appeal