Q. The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Whodevised it? (Solved)
1. Abraham H. Maslow
2. Philip Lesley
3. Paul Lazarsfeld
4. Leon Festinger
- a. Abraham H. Maslow
1. Abraham H. Maslow
2. Philip Lesley
3. Paul Lazarsfeld
4. Leon Festinger