Top 250+ Solved Advertising MCQ Questions Answer
Q. Which of the five major promotion tools includes press releases and special events?
a. Sales promotion
b. Personal selling
c. Direct marketing
d. Public relations
Q. The cost of advertising for most products is especially high during _____.
a. Peak seasons
b. Morning news shows
c. Prime-time programs
d. Late-night programming
Q. _____ are goods offered either free or at low cost as an incentive to buy a product.
a. Rebates
b. Premiums
c. Price packs
d. Gimmicks
Q. Which is NOT TRUE in comparing journalism and public relations?
a. Public relations is broader in scope
b. Journalists are advocates for causes, while PR practitioners are objective
c. PR uses more "channels" than journalists
d. Objectives are different for PR practitioners; communication activity is a means to an end
Q. The following is the functions of advertising, Except;
a. Persuasion
b. Perception
c. Reminder
d. Selling
Q. ___________________ is used heavily when introducing a new product category.
a. Persuasive advertising
b. Inferential advertising
c. Reminder advertising
d. Informative advertising
Q. Keeping consumers thinking about the product is the objective for which type of advertising?
a. Informative advertising
b. Psychological advertising
c. Reminder advertising
d. Persuasive advertising
Q. No matter how big the advertising budget, advertising can succeed only if commercials:
a. are economically feasible
b. gain attention and communicate well
c. are acceptable on a global level
d. are artistically pleasing
Q. ‘Merchandise allowance’ is a term for:
a. Display materials
b. Coupon costs
c. Free product
d. Postage costs
Q. Which of these is not a sales promotion technique?
a. Coupon
b. Questionnaire
c. Bonus pack
d. Loyalty card
Q. The marketing mix is also known as the ________.
a. PSI
b. P matrix
c. Tangible/intangible continuum
d. Four Ps
Q. ________ is a set of moral principles that guide actions and create a sense of responsiblebehavior.
a. Social responsibility
b. Ethics
c. Self-regulation
d. Self-discipline
Q. Important people who influence the opinions of others are known as ___________.
a. Trend setters
b. Opinion leaders
c. Opinion influencers
d. Opinion setters
Q. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?
a. research
b. creativity
c. printing
d. buying