Top 250+ Solved Advertising MCQ Questions Answer
Q. What is the main objective of informative advertising?
a. to create selective demand
b. to stimulate primary demand
c. to keep the brand in consumers\ minds during the mature stage of the product life cycle
d. none of the above
Q. Brand names and identity advertising are methods that advertisers use to encourage consumers to
a. reach their demographic potential
b. perceive hidden messages
c. make distinctions among products that are actually very similar
d. satisfy subconscious motivations
Q. Infomercials often resemble other types of television shows, including
a. talk shows
b. live, audience-participation shows
c. news shows
d. all of these
Q. What two major communication channels do marketers use to convey their productto consumers?
a. word-of-mouth and commercials
b. personal and non-personal channels
c. message source and feedback
d. print media and events
Q. DAVP stands for:
a. dictionary of advertising and visual publicity
b. directorate of advertising and visual publicity
c. directory of advertising and visual publicity
d. directory of advanced and vital publicity
Q. Which one of the following is a good example of direct advertising?
a. display cards
b. display panels on vehicles
c. window display
d. a brochure
Q. Which one of the following is not a constituent of ‘internal public’ of anyorganization?
a. management cadre of the organization
b. workers’ representatives of the organization
c. secretarial/clerical personnel of the organization
d. consumers and consumer groups
Q. _________________ is direct communications with carefully targeted individualconsumers to an immediate response
a. personal selling
b. public relations
c. direct marketing
d. sales promotion
Q. An account in advertising parlance
a. the budget earmarked for a campaign
b. a client
c. giving an account of ad campaign strategy
d. a report of the account executive to the creative team
Q. U. S. P.(Unique Selling Proposition) means
a. a product that can sell
b. a feature similar to that of the competitor’s product/band
c. a feature present only in one product/brand
d. a feature that can not be altered
Q. Promotional material located in and around retail outlets is known as
a. retail advertising
b. direct advertising
c. pop advertising
d. personal advertising
Q. Most of the advertising of the Central Government in India is handled by
a. pib
b. hmc
c. private agencies
d. davp
Q. Advertising that is usually restricted in size and format and arranged in a groupbased on the mature of product or service advertised is generally referred to as
a. display advertising
b. corporate advertising
c. classified advertising
d. corporative advertising
Q. Which among them is not a function of advertising
a. eliminate seasonal fluctuations
b. creates confidence in quality
c. balancing consumers’ budget
d. increase in per-capita use
Q. The manufacturer, government body or organization which wishes to haveadvertisements crated and placed
a. internal publics
b. advertiser
c. consumer
d. accounts