Top 250+ Solved Advertising MCQ Questions Answer
Q. The term used to describe the unique added values and appeal of the brand inrelation to other brands in the same market is,
a. brand positioning
b. brand filling
c. coverage
d. brand value
Q. Single colour used in an advertisement is called,_______
a. mono colour
b. single print
c. spot colour
d. mono media
Q. The research which enables an ad agency to better understand how consumers use aproduct or service is, _________
a. evaluative research
b. strategic research
c. target research
d. consumer research
Q. TGR means,
a. tele group rating
b. television gain rating
c. target group rating
d. television gross rating
Q. Who coined the term USP?
a. mashall mcluhan
b. rosser reeves
c. michael schudson
d. russed colley
Q. Advertising is considered to be an art; as well as a science. The statement is, ____
a. true
b. false
c. former is true, but latter is false
d. former is false, but latter is true
Q. Image advertising is a/an,
a. advertising strategy
b. advertising standard
c. advertising firm
d. a type of advertisement
Q. Price, _____, _____and Physical distribution are the four main elements inmarketing
a. product, sales
b. sales, advertising
c. product, promotion
d. promotion, purchasing
Q. The advertising messages are ___ _______and ___________
a. precise and witty
b. responsive and informative
c. persuasive and productive
d. persuasive and informative
Q. The process in which one idea is allowed to stimulate another without reaching adecision about whether any of the ideas are valid :
a. creative process
b. brainstorming
c. dilemma
d. ambiguous idea
Q. ASCI stands for:
a. advertising standards council of india
b. indian council for advertising standards
c. american standards council for institutions
d. association of standards council in india
Q. Advertising has its shortcomings illustrated by which of the following?
a. advertising cannot be as persuasive as a company sales person
b. advertising is impersonal
c. advertising can be extremely expensive when using a multimedia approach
d. advertising can only conduct a one-way communication with the audience
Q. The avoidance of the use of 'bait and switch' tactics that encourage consumers tochange to another brand is a result of:
a. regulatory rules
b. legal intervention
c. response to the increasing demand for more socially responsible marketing communication
d. all of the above
Q. Copy testing is a specialized field of marketing research that determines an ad’seffectiveness among consumers. It is also known as,
a. post-testing
b. copy tasting
c. pre-testing
d. primary testing
Q. Which of the following is not an advantage of the use of outdoor media forms?
a. flexibility
b. no audience selectivity
c. high repeat exposure
d. good positional selectivity