Top 250+ Solved Advertising MCQ Questions Answer
Q. Expand AMA:
a. advertising management association
b. american marketing association
c. advertising and marketing association
d. american marketing agency
Q. ________are established to influence government policy, corporate policy or publicopinion.
a. marketing group
b. persuasive group
c. lobby group
d. agenda setting group
Q. AIDA stands for:
a. attention, interest, desire and action
b. approach, intelligence, demand and assurance
c. attitude, interest, decision and action
d. assurance, interest, desire and action
Q. ________is a form of contextual advertising where specific keywords within thetext of a web-page are matched with advertising and/or related information units.
a. matching ad
b. in-text ad
c. match key ad
d. key text ad
Q. _______is the measure of the degree of brain activity that can be used to asses aperson’s reactions to an ad.
a. response activity
b. reaction activity
c. consumer assessment
d. alpha activity
Q. _________is a demographic description of the people or house- holds that areprospects for a product or service.
a. consumer data
b. consumer profile
c. sampling process
d. consumer impression
Q. Cool hunters are the marketing professionals who make observations andpredictions in changes of,
a. the market
b. the consumers
c. advertising trends
d. new or existing cultural trends
Q. An online banner ad that looks like a dialog box with buttons. It simulates an errormessage or an alert.
a. trick banner ad
b. spam ad
c. banner ad
d. persuasive ad
Q. ___________ is a specific coordinated advertising effort on behalf of a particularproduct or service that extends for a specified period of time.
a. marketing
b. campaign
c. public relation
d. product placement
Q. Which of the following is not an example of persuasive advertising:
a. Persuading customers to receive a sales call
b. Encouraging the customer to purchase now
c. Building brand preference
d. Explaining how the product works
Q. A specific coordinated advertising effort on behalf of a particular product or service that extendsfor a specified period of time
a. Campaign
b. Trial
c. Marketing
d. Commercial
Q. Advertising that is set in small type and arranged according to categories or interests
a. Display ads
b. Classified ads
c. Testimonial ads
d. Banner ads
Q. The process of reserving time or time periods with a station or network; checking onavailable advertising time.
a. Free time
b. Cross time
c. Clear time
d. Reserved time
Q. Advertising that is under complete control of the advertiser, rather than through someestablished medium
a. Direct advertising
b. Brand advertising
c. Display ad
d. Classified ad
Q. The first printed advertisements were single sheets, printed on one side, that today would be called
a. Fliers
b. Barrages
c. Flights
d. Brochures