Top 350+ Solved Retail Management MCQ Questions Answer
Q. Which factor indicates the nature and direction the economy in which a firmoperates?
a. Economic environment.
b. Gross national product.
c. Competitive position
d. Operating environment
Q. How can a firm optimize its environmental opportunities?
a. By assessing its market share .
b. By assessing the competitiveness in the industry.
c. By assessing the effectiveness of its sales distribution.
d. By assessing its competitors position in the market.
Q. Which of the following helps a manager identify the opportunities and threats inthe competitive industrial environment?
a. Analyzing the competitive forces.
b. Market research.
c. Market analysis.
d. Sales analysis.
Q. Which of the following factors plays a significant role in providing superiorquality products to customers, within a given time frame?
a. Technology.
b. Fast delivery.
c. Customer convenience.
d. Customer's choice.
Q. Which one of the following represents the best long-run opportunity in a firm'sportfolio?
a. Cash cow.
b. Star.
c. Question mark.
d. Dog.
Q. Which business unit holds a large market share in a mature and slow growingindustry?
a. Dog.
b. Cash cow.
c. Question mark.
d. Star.
Q. Which of the following provides a basis for monitoring and controllingorganizational performance?
a. Daily reports
b. Weekly reports
c. Long-term objectives
d. Annual objectives
Q. In which of the following pricing approaches is pricing based on consumerdemand?
a. Functional approach.
b. Business approach.
c. Market approach.
d. Innovative approach.
Q. A/an ---- helps people understand the behavior patterns that are expected of themin particular circumstances
a. Advisory policy.
b. Explicit policy.
c. Mandatory policy.
d. Implicit policy.
Q. Agricultural market set up by stae government to procure agricultural producedirectly from farmers
a. Haats
b. Mandis
c. Kirana
d. public distribution system
Q. Consumer do their own picking, pay in cash and carry the merchandise away
a. Automated Vending
b. Super market
c. The Cash and carry
d. direct response retail
Q. What are the major determinants of employee motivation?
a. Reward and coercive power.
b. New technologies.
c. Personal power and future growth prospects.
d. Information and connection power.
Q. Which marketing tool uses multiple factors to assess industry attractiveness andbusiness strength?
a. The GE Grid.
b. The BCG matrix
c. The turn around strategy.
d. SWOT analysis.
Q. ---- forms the basis for the allocation of corporate resources.
a. Financial evaluation.
b. Organizational growth.
c. Organizational structure.
d. Organizational culture.
Q. ---- is often critical for the proper accomplishment of a divestiture and can providecomfort to the employee as well as to potential buyers.
a. A flexible management.
b. A stable management.
c. An active management
d. None of the above.