Top 350+ Solved Retail Management MCQ Questions Answer
Q. It is a requirement imposed by a vendor that a retailer cannot sell an item for theless than a specific price.
a. Resale Price Maintenance (RPM)
b. Charge back
c. Standard price
d. uniform price
Q. Parking space is very important for........
a. Product
b. Retail store
c. Transportation
d. Machine
Q. ...........is important to increase the sales of a retail store
a. Promotion
b. Channels
c. Transportation
d. Machine
Q. …..is the important benefit a marketer could get from a retailer through tradepromotion?
a. Advertising.
b. Financial help.
c. More shelf space.
d. None of the above.
Q. An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called .
a. Direct marketing.
b. Indirect marketing.
c. Database marketing.
d. Meta marketing.
Q. What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market.
a. Multi-channel conflict.
b. Horizontal channel conflict.
c. Vertical channel conflict
d. None of the above.
Q. Which of the following items is a component of a good business plan?
a. Operating requirements.
b. Description of the location/demographics.
c. Employee benefits.
d. All of the above.
Q. When analyzing your business and its environment it is useful to carefully inspect its:.
a. Threats.
b. Strengths and weakness.
c. Opportunities.
d. All of the above.
Q. Which one of the following represents the best long-run opportunity in a firm's portfolio?
a. Cash cow.
b. Star.
c. Question mark.
d. Dog.
Q. . Which of the following provides a basis for monitoring and controllingorganizational performance?
a. Daily reports
b. Weekly reports
c. Long-term objectives
d. Annual objectives
Q. . Agricultural market set up by stae government to procure agricultural producedirectly from farmers
a. Haats
b. Mandis
c. Kirana
d. public distribution system
Q. . Consumer do their own picking, pay in cash and carry the merchandise away
a. Automated Vending
b. Super market
c. The Cash and carry
d. direct response retail
Q. To take consistent decisions about store decor, product assortment, media, priceand service levels and advertising messages, the marketer needs to
a. Define the target market
b. Profile the target market
c. Both a and b
d. None of the above
Q. Product assortment breadth focuses on
a. Number of categories per product lines
b. Items and variants in each category per product line
c. Both a & b
d. None of the above