Top 350+ Solved Retail Management MCQ Questions Answer
Q. The major componenet of solid waste that a retailer generates in the environment
a. branding
b. labelling
c. packaging
d. naming
Q. This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected
a. point of sales
b. customer analytics
c. campaign
d. crm
Q. This involves agreements to fix prices between parties at different levels of the same marketing channel
a. edlp
b. psychological
c. predatory
d. discount
Q. This display exhibits heavier, bulkier items than racks hold
a. open
b. closesd
c. case
d. ensemble
Q. Retailer is a person who sells the goods in a---------.
a. large quantities.
b. small quantities.
c. both a & b.
d. none of these.
Q. The main objective of the management is--------.
a. profitability.
b. sales growth.
c. return on investment
d. all of these.
Q. In retailing there is a direct interaction with-------.
a. producer.
b. customer.
c. wholesaler.
d. all of these.
Q. Retailing creates-------.
a. time utility.
b. place utility.
c. ownership utility.
d. all of these.
Q. ---------activities performed by the retailers.
a. assortment of offerings.
b. holding stock.
c. extending services.
d. all of these.
Q. The correct statement about chain stores is ----.
a. they offer economic of scale in buying.
b. they can hire good managers.
c. they integrate wholesaling and retailing function.
d. they centralize function.
Q. Which of the following objectives is concerned with strategic marketing planning?
a. Day to day performance and results.
b. Over-all long term organizational growth.
c. Identifying the strengths and weaknesses of marketing department
d. None of the above.
Q. Which sources of advantage will be helpful for a firm to achieve positionaladvantage over its competitors?
a. Superior skills.
b. Superior resources.
c. Superior controls.
d. All of the above a, b and c.
Q. What are the elements that a mission statement of an organization should include?
a. Sets guidelines for business operations
b. Identifies the reasons for existence of a company and its responsibilities to the stakeholders
c. Identifies the firms customers and their needs and marches them with products and services.
d. All of the above 1, 2 and c.
Q. The term which is used to identify the major areas of business of a diversifiedorganization is.
a. Business are
b. Business segment, group or diversion
c. Business scope.
d. Diversified business.